浅谈“互联网+健身”模式下杭州健身俱乐部的发展路径选择

浅谈“互联网+健身”模式下杭州健身俱乐部的发展路径选择(论文9000字)
On the Choice of Development Path of Hangzhou Health Club under "Internet + Fitness" Mode
摘要
    随着我国公民的健身意识不断的加强，对健身领域的研究显得尤为必要，尤其是将互联网技术结合起来。本文采用文献资料法、逻辑分析法对“互联网+健身”模式进行界定，介绍了“互联网+健身”模式出现对杭州健身俱乐部的影响，分析了目前阻碍杭州健身俱乐部发展的因素及处理办法，提出了“互联网+”条件下杭州健身俱乐部发展路径的选择，其发展路径包括提升俱乐部的质量，提高营销技巧以及降低运营成本等。对杭州健身俱乐部的发展提供理论参考。
关键词：互联网+；模式；体育健身俱乐部；路径；杭州

Abstract
   Along with our country citizen's fitness consciousness constantly strengthen, for it is necessary to research in the field of fitness, especially the Internet technology. In this paper, the first part introduces the research background and significance, research status at home and abroad and the technical route and research methods, research method mainly USES the literature material law, comparative analysis method, investigation method, logical analysis. The second part mainly introduces related concept overview of the research object, this paper expounds the several the deep meaning of the nouns. The third part introduces the "Internet + fitness" pattern of hangzhou fitness club. The fourth part expounds the "Internet + fitness" mode factors hindering the development of the fitness club in hangzhou and treatment method. The fifth part puts forward the "Internet +" under the condition of hangzhou fitness club development path choice. Finally the thesis research conclusion, for the development of "Internet + fitness" plays an important role.
  Key words:The Internet；club；path; hangzhou

目录
1引言    4
1.1选题背景与意义    4
1.2国内外研究现状及发展趋势    4
1.3研究方法    4
2相关概念阐述    5
2.1健身俱乐部    5
2.2“互联网+”的概念    5
2.3“互联网+健身”模式的内涵与应用    5
3“互联网+健身”模式出现对杭州健身俱乐部的影响    6
3.1传统的杭州俱乐部的发展模式    6
3.2“互联网+”在杭州健身俱乐部的普及程度    7
3.3“互联网+”对杭州健身俱乐部的影响    7
3.4“互联网+”在杭州健身俱乐部发展的优势    7
4.“互联网+健身”模式下阻碍杭州健身俱乐部发展的因素及处理办法    8
4.1健身群体方面    8
4.2技术创新方面    8
4.3个性化服务方面    9
4.4资金准备方面    9
4.5健身器材方面    9
5“互联网+”条件下杭州健身俱乐部发展路径的选择    9
5.1提升健身俱乐部的质量    10
5.2提高营销技巧    10
5.3降低运营成本    10
6结论与建议    11
6.1结论    11
6.2 建议    11
参考文献    13
致谢    15