网站设计中的团队创造力：一个系统模型的实证测试

 网站设计中的团队创造力：一个系统模型的实证测试(中文9000字 ,英文5000字 )
现代组织越来越多地面临着创新的挑战。产品创新是当代组织的一个主要增长因素(巴拉&梅农,2000),与此同时,互联网的使用有重大影响的营销和分销多种组织的产品和服务(理查德&钱德拉,2005;宋&扎黑迪,2005)。网页设计中的创新和创造力,因此,重要元素的有效互动与客户和其他利益相关者(理查德,2005)。通常,现代组织使用团队为了设计最具吸引力的和创新的网站。驱动因素中团队创造力,团队多样性和团队互动过程当然是最重要的(布罗菲,2006;赫格尔& 格明登,2006;Kurtzberg,2005;Kurtzberg &阿玛比尔2001;塔加2002;韦斯特,2002;韦斯特&安德森,1996)。理论这两个前情对团队创造力的影响表明,不同属性的团队多样性,以及不同的团队流程,一个微分对创造力的影响

Team Creativity in Web Site Design: An Empirical
Test of a Systemic Model
  Modern organizations increasingly face innovation challenges. Product innovation is a major growth factor for contemporary organizations (Bharadwaj & Menon, 2000) and, at the same time, the use of the Internet has major implications for marketing and distribution of a large variety of organizational products and services (Richard & Chandra, 2005; Song & Zahedi, 2005).Innovation and creativity in Web design are, therefore, important elements for the effective interaction with customers and other stakeholders (Richard, 2005). Often,modern organizations use teams in order to design the most attractive and innovative Web sites. Among the factors driving team creativity, team diversity and team interaction processes are certainly the most important ones (Brophy, 2006; Hoegl & Gemuenden, 2001;Kurtzberg, 2005; Kurtzberg & Amabile, 2001; Taggar, 2002; West, 2002; West & Anderson, 1996). Theorizing on the impact of these two antecedents on team creativity shows that different attributes of team diversity, as well as different team processes, have a differential impact on creativity.