餐饮业移动电子商务解决方案

餐饮业移动电子商务解决方案(任务书,开题报告,论文14000字)
摘要
移动电子商务是电子商务的一个分支，如今互联网发展迅速，信息技术得到了推广，引入和使用移动电子商务的企业迅速崛起，并在发展过程中获得了极大的收益。在所有行业中，移动电子商务在餐饮业的成效显而易见，但目前中国的餐饮业移动电子商务还没有达到理想状态，还存在着许多问题。其问题主要体现在三个方面，分别是需求、技术、管理。餐饮业及用户的首要需求是食品安全的保证，这对餐饮平台自身的监管以及国家法律法规的健全提出了挑战；技术层面则是信息安全问题，如今互联网发展迅速，信息传输的安全性是互联网追求的目标，只有不断完善信息安全的保护系统，才能满足日益增长的信息安全需求；在管理层面，餐饮业作为传统服务业之一，其管理者对新事物的接受能力较低，移动电子商务在此行业的发展受到了一定的阻碍，餐饮业缺乏既了解餐饮，又懂得管理、互联网知识的复合型人才，这对人才的培养提出了挑战。因此本文将对餐饮业的现状进行讨论，分析其需求以及问题，提出相应的移动电子商务解决方案，以充分发挥其自身的作用，促进我国餐饮企业的发展。
关键词：移动电子商务 餐饮业 解决方案
 
Abstract
Mobile e-commerce is a branch of e-commerce. Nowadays, with the rapid development of the Internet, information technology has been promoted. Enterprises that introduce and use mobile e-commerce have risen rapidly and have gained tremendous benefits in the development process. In all industries, the effectiveness of mobile e-commerce in the catering industry is obvious. However, at present, mobile commerce in China's catering industry has not yet reached its ideal status. There are still many problems. The problems are mainly reflected in three aspects: demand, technology, and management. The primary need of the catering industry and users is the guarantee of food safety. This poses a challenge to the supervision of the catering platform itself and the soundness of national laws and regulations; the technical level is the problem of information security. Now that the Internet is developing rapidly, the security of information transmission is the Internet. The goal pursued is to continuously improve the information security protection system in order to meet the growing demand for information security. At the management level, the catering industry is one of the traditional service industries whose managers have low ability to accept new things. The development of Mobile e-commerce inthis industry has been hindered. The catering industry lacks complex talents who understand catering, management, and Internet knowledge. This poses a challenge to the training of talents. Therefore, this article will discuss the status quo of the catering industry, analyze its needs and problems, and propose corresponding mobile e-commerce solutions to give full play to its own role and promote the development of catering enterprises in China.
Keywords: Mobile E-commerce ，Catering industry， Solution

目录
第1章 绪论    1
1.1研究背景及意义    1
1.2国内外研究现状    1
1.3研究内容和方法    2
第2章 餐饮业移动电子商务发展现状与问题分析    3
2.1 餐饮业发展现状     3
2.2餐饮业移动电子商务发展现状     3
2.3 餐饮业移动电子商务发展中存在的问题    4
第3章 餐饮业移动电子商务需求分析    5
3.1 行业及用户需求分析     5
3.2 技术支持需求分析     6
3.3 管理需求分析    7
第4章 解决方案设计    8
4.1行业及用户需求方向     8
4.2 技术支持方向     9
4.3 管理方向    9
第5章 案例分析    11
5.1 “饿了么”APP平台的基本情况     11
5.2 “饿了么”APP平台的运营模式     11
5.2.1 “饿了么”APP平台的商业模式     11
5.2.2 “饿了么”APP平台的技术模式     12
5.2.3 “饿了么”APP平台的营销模式     12
5.3 “饿了么”APP平台的运营和创新经验     13
5.3.1 调研详细，目标明确     13
5.3.2 抢占移动终端市场     13
5.3.3 积极研发以适应需求     14
5.3.4 加强联合    14
5.3.5态度积极，及时整改    15
5.4小结    15
第6章 结论    16
参考文献    17
致谢    18