移动电子商务环境下原生态餐饮业的未来发展研究

移动电子商务环境下原生态餐饮业的未来发展研究(论文18000字)
摘  要
多年以来中国人一致推崇的黄金产业——餐饮业，其消费市场一直都是无可代替的。由于时代在不断的飞速发展以及当下互联网的普及和近年来电子商务和移动电子商务被越来越多的人所接受，当代消费者对餐饮这一传统行业提出了紧随时代发展的新需求。过去传统的就餐模式正逐渐被人们所遗弃，新式点餐就餐方式正逐步走入大众视野。自从依托“美团外卖”、“饿了么”、“百度外卖”等点餐APP提供送货上门服务以来，越来越多的都市上班族依赖这种服务，然而，随着人们的生活水平的不断提高，人们对其生活质量要求也提出了更高的要求，不再仅仅满足于吃饱吃好而更加关注于吃得绿色，吃得健康。基于这一需求，提出原生态餐饮业这一概念，所谓原生态最初的本义是散发着乡土气息的，未经刻意雕琢或过度加工的，其核心讲究的是原始、天然。本文所提出的原生态餐饮，主要是指餐饮食材的绿色、健康、安全、纯正，整个生产工艺过程不使用任何激素，不使用任何转基因食材，保证所有的餐饮食材都是有机绿色，从源头保证每一份餐的健康绿色。目前，一些原始的农村地区，如火如荼的开展区域化专业生产绿色有机食材，因此一些原始村落的餐饮越来越吸引都市生活中的人们。本文研究的主要内容是，通过分析原生态餐饮业目前发展存在的一些问题，借助互联网以及移动电子商务的大环境，对存在的问题提出一些可行性的解决方案。最后对原生态餐饮的未来发展趋势，提出合理的建议及可行的规划。通过对这些原始村落餐饮的现代化发展以及连锁业态的拓展，将其业务发展至城市，并且借助现时代下的外卖时潮，让生活在都市里的上班族们足不出户，即可享受真正有机绿色的健康餐饮。

关键词：移动电子商务  原生态餐饮  发展策略
 
A Study on the Future Development of the Original Eco - catering Industry under the Mobile E - commerce Environment
ABSTRACT
     Over the years the Chinese people have consistently respected the gold industry - catering industry, its consumer market has always been irreplaceable.As the era of rapid development and the popularity of the Internet and in recent years, e-commerce and mobile e-commerce has been accepted by more and more people, contemporary consumers of the traditional industry, catering to the development of the new needs of the times.In the past the traditional dining model is gradually being abandoned by people, the new way of dining is gradually into the public view. Since the "US group take-away", "hungry", "Baidu take-out" and other ordering APP to provide door-to-door service, more and more urban office workers rely on this service, however, with people's living standards The continuous improvement,People on their quality of life requirements also put forward higher requirements, no longer just satisfied with eating eat and pay more attention to eat green, eat healthy. Based on this demand, the concept of the original eco-catering industry, the so-called original ecological meaning refers to the performance of the form has not experienced a special carving, the original main features of the main folk is the original, exudes a local flavor.This article proposed the original ecological food, mainly refers to the food and beverage green, healthy, safe, pure, the entire production process does not use any hormones, do not use any genetically modified ingredients, to ensure that all food and beverage ingredients are organic green, from the source to ensure Every meal is healthy and green.At present, some of the original rural areas, in full swing to carry out regional professional production of green organic ingredients, so some of the original village of food more and more people to attract urban life.The main content of this paper is to analyze some existing problems in the development of the original eco - catering industry, and put forward some feasible solutions to the existing problems through the Internet and the environment of mobile e - 
commerce. Finally, the future development of the original eco-catering trends, put forward reasonable suggestions and feasible planning. Through the development of these original village dining and the expansion of the chain format, the development of its business to the city, and with the current generation of take-away tide, so that living in the city office workers can not stay, you can enjoy the real Organic green healthy dining.

Key words: Mobile e- commerce ;Original ecological dining ;Development Strate

目  录
摘  要    I
ABSTRACT    III
第一章 绪  论    1
1.1研究背景    1
1.2研究的目的与意义    2
1.3移动电子商务的概念    3
1.3..1 移动电子商务的定义    3
1.3.2 移动电子商务的现状及未来发展趋势    3
1.4研究方法与研究技术支撑    4
第二章：国内外研究文献综述    7
2.1国外研究综述    7
2.2 国内研究综述    8
2.3国内外研究文献评述    8
第三章 移动电子商务在原生态餐饮业发展现状及问题分析    11
3.1 原生态餐饮业的概念    11
3.2移动电子商务环境下原生态餐饮业发展现状    11
3.3 原生态餐饮业发展中存在的问题    14
3.3.1. 在消费者中的传播性相对较差    14
3.3.2 与消费者的互动性、粘性相对较差    15
3.3.3 消费者体验相对较差    15
3.4 本章小结    16
第四章 移动电子商务原生态餐饮业未来发展方向    17
4.1对原生态餐饮业在移动电子商务环境下发展趋势的探索    17
4.1.1 与大数据的结合    17
4.1.2 发展餐厅线上预订功能    17
4.1.3发展实时视频监控“绿色菜品”的服务    18
4.2餐厅在线商城发展模式的研究与设计    18
4.2.1 会员服务    18
4.2.2 宣传展示服务    21
4.2.3 预定服务    24
4.3 移动电子商务在原生态餐饮业运用中的成功案例    26
4.4 本章总结    27
第五章 总结与展望    29
致 谢    31
参考文献    33