河南省品牌会展塑造的创新思考

河南省品牌会展塑造的创新思考(论文7000字)
摘  要  河南省作为我国中原腹地，自古以来都是我国经济发展的重要区域。现阶段会展产业作为我国发展迅速的朝阳产业，不仅拥有者经济与生态相协调的作用，并且对于其他产业也有拉动作用。而品牌会展则是作为更为优先级的会展集成化标准，更需要河南省对于其进行不断的塑造与创新思考。所以本文的注重就是对于河南省品牌会展的塑造进行创新思考。本文首先通过分析品牌会展的概念，正确认识品牌会展。其次，认识到品牌会展的塑造意义。再次，认识到河南省品牌会展塑造中存在的问题。然后，针对所存在的问题给予河南省品牌会展塑造的解决措施。最后，形成对于河南省品牌会展塑造的创新思考。

关键词  会展业；河南省；品牌

Creative thinking on brand exhibition in henan province
Abstract  Henan province, as the hinterland of central China, has been an important region of China's economic development since ancient times. At the present stage, the exhibition industry, as a sunrise industry with rapid development in China, not only plays a coordinating role in the owner economy and ecology, but also plays a driving role in other industries. Brand exhibition is regarded as a more priority exhibition integration standard, which needs more constant shaping and innovative thinking of henan province. Therefore, the focus of this paper is to think innovatively about the shaping of brand exhibition in henan province. This paper first through the analysis of the concept of brand exhibition, the correct understanding of brand exhibition. Secondly, the significance of brand exhibition is realized. Thirdly, we recognize the problems in brand exhibition building in henan province. Then, in view of the existing problems to give henan province brand exhibition building solutions. Finally, it forms the creative thinking about the brand exhibition of henan province.

Keywords  Exhibition industry； Henan province；Brand

目录
前言    3
一、品牌会展的概念    4
二、河南省品牌会展塑造的意义    4
（一）提高竞争力的必要手段    4
（二）形成更大的经济社会效益    4
（三）提升河南省国际影响    5
三、 河南省品牌会展塑造中存在的问题    5
（一）人才数量不足    6
（二） 品牌意识不足    6
（三） 创新手段失衡    7
（四）忽视品牌定位    7
四、 河南省品牌会展塑造的解决措施    7
（一）加强人才培养    7
（二）强化品牌意识    8
（三） 硬件与软件两个方面提升品牌意识    8
（四）实现品牌定位    9
五、创新河南省品牌会展的塑造    9
（一）抓住会展品牌定位    9
（二）制定会展品牌策略    9
（三）加强会展品牌维护    10
总结    10
参考文献    11
致   谢    12