中国河南省艺术培训市场现状及发展研究

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中国河南省艺术培训市场现状及发展研究(7900字)
摘  要

河南省作为中国的人口大省, 自2006年河南开始设艺术高考的统考以来,伴随中国改革开放的深入,尤其是近几年改革开放成果使市民收入稳健的提高,市民对艺术的学习需求激增,河南艺术培训市场开始蓬勃发展,但在市场发展的同时也暴露出一些令人堪忧的问题。本文主要通过对艺术培训机构市场在市场监管、市场现状、市场前景、市场预测、市场意识、品牌价值体现、办学体制等方面进行分析,并通过学习国内外艺术培训市场法律、法规建设,相关办学制度的建立,行业发展规范,加大对河南本土艺术培训的重视程度,进而对河南艺术培训市场进行剖析,清晰认识河南艺术培训教育市场的现状,从而进一步开发河南省艺术培训市场,提升受众的艺术认知,规范艺术培训市场。
关键词: 艺术培训 现状 市场开发 管理

Abstract

Citizens in Henan province,one of the most populated province in China,have been dramatically raising their demands to learn art since they stably raises their income along with Chinese reform and opening acts. At the same time some severe problems come out. Since the general art examination began in 2006, in Henan, the art training market has been flourishing. The paper analyzes the art training market in these aspects of market supervision and management, current market status,market future, market forecast, market awareness, brand value, school establishing mechanism and gives a further analysis on the art market in Henan  considering establishing of law and regulations for art market, school construction rules, art industrial regulations and further attentions on the local art system on the basis of referring to experiences home and abroad to clearly recognize the current status of art education market in order to further develop the art market in Henan and enhance the cognitive ability audience in art, and regulate the art training market.
Keywords:  Art training, Current statue, Market development, Management

目  录

引    言    1
一 浅析艺术培训    1
(一)艺术培训的作用    1
(二)艺术培训的方式    2
二 河南艺术培训市场的现状与问题    2
(一)河南艺术培训的广阔市场    2
(二)河南艺术培训市场的发展现状    3
(三)河南艺术培训市场的问题    4
三 河南艺术培训市场的前景与开发建议    5
(一)河南艺术培训市场的前景    5
(二)河南艺术培训市场的开发建议    5
结论    9
参考文献    10