试谈湖南省娱乐市场未来发展趋势

试谈湖南省娱乐市场未来发展趋势(7900字)

摘    要

随着国家经济的发展，在经济的基础上娱乐节目的形态越来越明显，随着国家市场经济的迅速发展，建立在经济基础之上的文艺形态日渐旺盛，最明显的是在消费情况下，综艺节目一直在找寻着自己的特色，让它可以满足观众的各种需求。对于此类现象，本文想要现在的娱乐节目形态，来预测湖南的电视娱乐市场的未来发展趋势，对未来可能出现的情况发表自己的想法。面对多种媒介冲击，湖南省开始关注台网互动下传统电视媒体与新媒体的融合，尝试从内容、技术、产业三个方面对电视媒体进行改革创新，通过与互联网、电子商务等新兴媒介的合作，改变传统电视媒体单一的营收模式，扩宽资本运作渠道，吸引了因互联网的崛起而流失的部分观众，反哺于电视媒介制作。多年来，湖南省依靠自身的优势，凭借多媒体的全面发展，率先开始了电视媒体的第三次改革，走在各省级卫视的前列。

关键词：湖南省  台网互动  融合
 

Abstract

With the development of the national economy, form more and entertainment programs on the basis of economy more and more obvious, along with the rapid development of the market economy country, built on the basis of the economy increasing literary form, most notably in the case of consumption, variety shows have been looking for their own characteristics, so it can meet the various needs of the audience the. For such phenomenon, this paper want to present forms of entertainment, to predict the future development trend of Hunan television entertainment market, publish their thoughts on possible future scenarios.Facing the impact of multiple media, hunan satellite TV network under the interaction attention gradually the traditional TV media and new media integration, try to make level, industrial level from the management level, the technical level, the media of TV media to reform the innovation, through with the Internet, e-commerce and other emerging media cooperation, change the traditional TV media single revenue model, broaden the capital operation channel, attracted by the rise of the Internet and the loss of part of the audience, feedback in TV media production. For many years, hunan satellite TV on its own advantages, with multimedia development, to take the lead in the medium of television began to reform the third time, walk in each provincial TV's front row.

Key words: Hunan satellite TV    Networks interactive    Fusion 

目    录

引言    1
一、娱乐市场的内涵解读    1
二、湖南省文化娱乐服务产业生命周期分析    2
（一）内容上的融合——王牌综艺节目素材来源于互联网    2
（二）技术上的融合——借助网络平台，延伸品牌效果    3
（三）产业上的融合——“战略联盟”产生新形式的合作    5
三、湖南省娱乐市场的供需情况解析    6
（一）自制剧、独播剧版权面临挑战    6
（二）湖南省官网技术不到位，系统更新缓慢    6
（三）台网联姻影响了电视台的绝对收视率    6
四、湖南省娱乐市场的探讨    7
结论    8
参考文献    9