浅谈平面广告设计艺术

浅谈平面广告设计艺术(论文11000字)
Introduction to plane advertisement design art
摘    要
在这个信息化的时代，主要是以市场化经济为主导，所以商业化竞争也变得日趋激烈。而作为商业信息传播工具的平面广告也伴随着时代的发展不断进步,在时代更迭中不断的进行革新，这使得传统的平面广告形式面临着前所未有的冲击和挑战。作为一名专业从事设计的人员，我们不能够固守原有的思维模式和表现形式，为了能够适应这个不断发展社会，为了得到信息化媒体技术的支持,我们必须对已存在的设计思维和元素进行分析、类比，研究其发展的趋势。其实世界上每个国家存在的广告，它们的产生和发展都是有着相似的规律，相同的模式。它们都是随着商品化经济的产生而产生，随着科技的进步而进步、社会发展而发展。然而平面广告作为众多广告中一种传统的广告媒体形式，它在现代广告传播中也是一种常见的重要手段。综上所述,本文将众多方法和表现形式置于平面广告的设计中,重点对近代平面广告设计新产生的的视觉表现形式及其构思方法进行研究和探讨,为了能够给现代平面广告设计添加新的活力,丰富平面广告形态表现。 

关键词： 平面广告，视觉，信息，表现形式

ABSTRACT

In this information age, mainly market-oriented economy as the leading factor, so the commercial competition also is becoming increasingly fierce. And print advertising as a commercial information dissemination tool progress unceasingly along with the development of The Times, constantly innovate in the era of change, which makes the traditional plane advertisement form facing unprecedented impact and challenges. As a professional personnel engaged in design, we can't stick to the original style and thinking mode, in order to be able to adapt to the continuous development of society, in order to get the information support of media technology, we must analyze the existing design ideas and elements, analogy, and studies the trend of its development. In fact, every country in the world of advertising, the emergence and development of them have a similar rule, the same pattern. They are with the production of commercial economy, with the progress of science and technology and progress, social development and development. However, print ads as many an traditional forms of advertising media, advertising it in the modern advertising communication is also a kind of important means of common. To sum up, this article put many methods and forms in the design of print ads, the key to the modern plane advertisement design new forms of visual performance and design method were studied and discussed, in order to be able to add new vigor to the modern plane advertisement design, print advertising form rich performance.

KEYWORDS：print ads，information, print ads, visual form

目    录
1 平面广告的概念    1
1.1 平面广告概述    1
1.2 平面广告设计构成要素    2
2 色彩在平面中的作用    4
2.1 平面广告色彩表达信息与情感    4
2.2 平面广告色彩直击消费者内心世界    5
2.3 纯熟掌握色彩规律    5
2.4 平淡的创意中色彩出众    6
3 平面广告设计组成    7
3.1 文字对比和构成概述    7
3.2 图形创意运用    7
3.3 编排简述    8
4 平面广告设计创意    9
5 案例-株洲广告的发展现状以发展趋势    11
参考文献    14
后    记    15