关于石门柑橘的营销策略研究

关于石门柑橘的营销策略研究(15000字)
摘  要：本文主要对石门柑橘的产销情况、需求情况、以及现行的营销策略进行研究分析，找出营销策略存在的问题及原因，主要针对产品缺乏差异化、品牌建设不完善、销售价格不统一、销售渠道不合理、以及市场信息把握不全面这几方面，从市场营销的角度，在产品、品牌、价格、渠道建设等方面，提出合理建议，为石门柑橘的发展提供启示和借鉴。
关键词：现状分析；营销策略；柑橘营销

Shimen Citrus on Marketing Strategy
Abstract：This paper focuses on the production situation, Shi men citrus, and the current situation of needs analysis, marketing strategy out marketing strategies, the existing problems and reasons for lack of differentiation, main product brand construction, sales prices, sales channels, and grasp the market information, not from the aspects of marketing, brand, product, price, channel construction, etc., and put forward reasonable Suggestions for the development of Shimen citrus provide inspiration and reference.
Key words：Analysis ；Marketing Strategy；Citrus Marketing