试论VR技术给新闻传播领域带来的机遇和挑战
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试论VR技术给新闻传播领域带来的机遇和挑战(论文8000字)
摘 要
我们正处在一个由web2.0迈向web3.0的时代，传媒业受各种因素的影响，从内容到形式都发生了深刻的变化，新媒体正在逐渐取代传统媒体的影响力。移动互联网的普及、数据新闻和机器人新闻报道的出现、VR（虚拟现实技术）和AR（增强现实技术）等前沿技术带来的全新体验，都预示着传媒业正在经历一场史无前例的转型，重构了传媒业生态的基底层。其中，VR（虚拟现实技术）作为应用于传媒界的一种热门新兴技术，在给传媒注入新鲜血液的同时，也给传媒业带来了巨大的挑战。
本篇论文作为本科阶段的毕业论文，聚焦VR（虚拟现实技术）这一新兴技术可能给新闻传播领域带来的机遇和挑战，正如Google的前CEO埃里克•施密特所言，技术本身无所谓善恶，真正使技术具有善恶属性的，是使用技术的人。所以本篇论文的撰写目的是根据VR（虚拟现实技术）在新闻传播领域的应用现状理性的分析这项新兴技术应用于新闻传播领域带来的问题，以及带来的新的可能性，从而使技术更好的引领新闻传播领域的欣欣向荣。
关键词：VR虚拟现实技术；新闻传播；沉浸式参与
ABSTRACT
We are in a time from web2.0 to web3.0, the media industry by various factors, from the content to the form have undergone profound changes, the new media is gradually replacing the traditional media influence. The advent of mobile Internet adoption, data news and robot news reporting, VR (Virtual Reality Technology) and AR (Augmented Reality Technology) have shown that the media industry is experiencing an unprecedented transformation, The foundation of the media industry ecology. Among them, VR (virtual reality technology) as a popular emerging technology used in the media industry, in the media into the fresh blood, but also to the media industry has brought great challenges.
This thesis, as an undergraduate thesis, focuses on the opportunities and challenges that VR (Virtual Reality Technology) can bring to the news communication field. As Google's former CEO Eric Schmidt says, the technology itself It is the person who uses the technology to make the technology really good and evil. Therefore, the purpose of this thesis is based on the application of VR (Virtual Reality Technology) in the field of news communication. The reason why this new technology is applied to the field of news communication and the new possibilities brought about. Technology to better lead the field of news and communication thriving.
Key words:VR virtual reality technology; news spread;immersion
目录
引言 1
（一）研究背景 1
（二）VR的定义 1
（三）国内外研究现状 1
一、 VR给新闻传播领域带来的机遇 2
（一）VR技术创新媒介的传播方式 2
（二）VR技术刷新受众的感官体验 3
（三）VR技术改进新闻传播的效果 4
二、 VR给新闻传播领域带来的挑战 4
（一）VR技术给监管部门带来的挑战 4
（二）VR技术给新闻机构带来的挑战 5
（三）VR技术给新闻受众带来的挑战 6
三、VR应用于新闻传播可能引发的社会变化 7
（一）正向的社会变化 7
（二）负向的社会变化 8
结语 8
参考文献 9
致谢 10