移动社交网络对消费者的影响(附调查问卷)

移动社交网络对消费者的影响(附调查问卷)(论文12000字)
摘要
随着移动网络发展的日渐成熟，社交软件的普及率也大大提高。移动社交网络能否利用极高的人气为商业消费添砖加瓦，针对这个问题，本文重点分析了社交网络能否影响消费者的消费选择问题。通过设计并发放调查问卷，调查了解用户的影响因素。进而为移动社交网络的营销方式提出建议。
本文主要内容安排如下：
第一章部分介绍本文研究的背景，研究的意义以及论文的主要研究内容和研究方法。
第二章介绍了相关概念，以及国内外研究现状。
第三章介绍了移动社交网络的发展现状分析，介绍了移动社交网络的优势以及移动社交网络面临的问题。
第四章就移动社交网络对消费者行为的影响进行调查问卷的设计，发放与回收，并且对调查结果进行分析。
第五章对移动社交网络的营销策略提出改进建议。
第六章提出对移动社交平台进行总结和展望。

关键词 ：移动社交  数据分析  市场调研  营销模式
 
Abstract
Since the development of the mobile network is becoming more and more mature, the popularity of social software is also greatly improved. Social networks can use high popularity to contribute to commercial consumption, we must first to understand the social network can affect the consumer's consumption choice? To solve this problem, design and issue a questionnaire to investigate the impact of the user. And to social networks on behalf of sina Weibo, for example, for mobile social network how to influence consumer buying behavior are discussed, and to Amazon, for example introduced how to use social network marketing, and puts forward some suggestions on the way of marketing.
The main contents of this paper are as follows:
The first chapter introduces the background of this study, the significance of the research and the main research content and research methods.
The second chapter introduces the related concepts, as well as the domestic and foreign research status.
The third chapter introduces the development of mobile social network analysis, introduces the advantages of mobile social networks and mobile social network problems.
The fourth chapter of the mobile social network on the impact of consumer behavior survey questionnaire design, distribution and recycling, and the survey results are analyzed.
In the fifth chapter, the marketing strategy of mobile social network is proposed and the case analysis is proposed.
The sixth chapter puts forward the summary and Prospect of the mobile social platform.
Key words: mobile socialdata analysis marketing research marketing model
 
目录
摘要    I
Abstract    II
第一章  绪论    1
1.1 研究背景    1
1.2研究意义    2
1.3论文主要研究内容    2
1.4研究方法    2
第二章  相关概念及国内外研究现状    3
2.1移动社交的概念及特征    3
第三章 移动社交网络的发展现状分析    3
3.1 移动社交网络的优势    6
3.2 移动社交网络面临的问题    7
第四章 移动社交网络对消费者行为的影响因素分析    9
4.1调查问卷的设计    9
4.2问卷调查发放与回收    9
4.3调查结果分析    10
4.4主要分析结论    13
第五章移动社交网络的营销策略改进建议    15
第六章总结与展望    17
6.1 总结    17
6.2 展望    17
参考文献    18
附录    21
致谢    23