新能源汽车消费意向影响因素分析(附调查问卷)
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新能源汽车消费意向影响因素分析(附调查问卷)(论文16000字)
摘要：随着绿色低碳经济的推广发展，新能源汽车产业受到越来越多人的关注。为了进一步促进这一产业的发展，本文作者在文献研究的基础上，对新能源汽车消费意向影响因素进行分析，将消费者对新能源汽车购买意愿的影响因素分为社会评价因素、消费者心理因素、新能源汽车技术特性因素及政策因素，从这四个方面研究它们对消费者消费意向的影响并构建理论模型。借助问卷调查获取数据，再使用相关性分析及多元回归分析统计分析发现，消费者心理因素、新能源汽车技术特性因素和政策因素对消费者消费意向有显著影响，社会评价因素对消费者购买意愿没有显著影响。最后针对研究结果给政府及相关产业部门提出决策建议。
关键词：新能源汽车；社会评价；政府政策；购买意愿；
Analysis on the Influencing Factors of Purchasing Intention of New Energy Vehicles
Abstract：With the development of green and low carbon economy, more and more people pay attention to the new energy vehicle industry. In order to further promote the development of this industry, The author analyzes the factors influencing the consumption intention of new energy vehicles based on the literature research,the author divides the influencing factors of consumers' purchase intention of new energy vehicles into social evaluation factors, consumer psychological factors, new energy auto technology characteristics and policy factors. From these four aspects, explore their consumers' purchase intention. The influence of the wish and the construction of the theoretical model. After obtaining data through questionnaires, the correlation analysis and multiple regression analysis were used for statistical analysis,it is found that consumer psychological factors, new energy auto technology and policy factors have significant influence on consumer's purchase intention, and social evaluation factors have no significant impact on consumer desire. Finally, based on the research findings, the government and related industry departments make policy recommendations.
Key words： New energy vehicles; social evaluation; government policy; purchase intention;
目录
1绪论 1
1.1研究背景及意义 1
1.2研究思路 1
2文献综述 2
3模型构建及假设 3
3.1变量解释及研究假设 3
3.2模型构建 5
4 问卷设计与数据收集 6
4.1 问卷设计 6
4.2 数据收集 6
4.3 描述性统计分析 7
4.4 信效度分析 8
5 数据分析与假设检验 9
5.1 相关性分析 9
5.2 多元回归分析 10
5.3 结果分析 12
6 政策建议 14
7 结论及不足 15
7.1 结论 15
7.2 本文的不足 15
参考文献： 16
附录一： 18
附录二： 24
致谢 32