中国网络营销现状及前景分析
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中国网络营销现状及前景分析(论文9800字)
摘 要
网络营销( Cybermar keting) 是指借助于互联网络、电脑通信技术和数字交互式媒体来实现营销目标的一种营销方式。网络技术的发展和应用改变了信息的分配和接受方式，也改变了人们工作、生活、学习、和交流的环境，同时，也促使企业积极利用新的技术和手段来改变企业的经营理念、经营组织、经营方式和经营方法。
【关键词】网络营销，方式，环境，经营
The Analysis On The Present Situation And Prospect Of China's Network Marketing
Abstract
Network marketing (keting Cybermar) refers to the use of the Internet, computer communication technology and digital interactive media to achieve marketing objectives of a marketing approach. The development and application of network technology changed the distribution of information and accepts the way, also changed the way people work, living, learning, and communication environment. At the same time, but also to promote enterprise actively use new technology and means to change the enterprise business philosophy, business organization, mode of operation and management methods.
【Key words】Network marketing, mode, environment, management
目 录
绪论.........................................................................................................................................(1)
一 网络营销在中国的发展...................................................................................................(2)
二 国内网络营销的现状.......................................................................................................(4)
三 中国的网络营销环境.......................................................................................................(5)
四 我国网络营销发展的对策...............................................................................................(8)
五 网络营销的发展前景.......................................................................................................(9)
结论........................................................................................................................................(11)
参考文献................................................................................................................................(12)
致谢........................................................................................................................................(13)