中国自主品牌汽车的竞争力研究-以奇瑞汽车为例

中国自主品牌汽车的竞争力研究-以奇瑞汽车为例(17000字)
摘 要：随着围绕汽车行业的外部环境的不断变化，中国汽车的自主品牌也受到了猛烈的冲击，中国汽车正面临一个巨大的时代机遇、需求机遇。中国汽车从事制造业发展到了一定程度之后，原先的先发优势变成很大的挑战。本文以奇瑞汽车为例分析我国自主品牌汽车的发展状况、自身的竞争力；然后，将奇瑞汽车与国内其他自主品牌和合资汽车进行竞争力对比，阐述奇瑞汽车的竞争力状况；最后，分析制约奇瑞汽车竞争力的因素，探讨如何在激烈的竞争市场中，提高我国自主品牌汽车的竞争能力。
关键词：汽车企业；自主品牌；竞争力；汽车市场

Research on International Competitive on Chinese Independent Brand Automobiles-setting Chery as An Example
Abstract: With the focus on the automotive industry's ever-changing external environment, the Chinese car brands have also been a fierce impact; China is facing a huge car era of opportunity and demand opportunities. China’s auto manufacturing sector has developed to a certain extent, the original first-mover advantage to become a great challenge. In this paper, China’s Chery Automobile as an example of the development of own-brand cars, their competitiveness and Chery Automobile will be an example of China's own domestic and foreign brand cars and compare the car to explain China's own brand of automobile competitiveness situation and will be an example of China's Chery brand vehicles were advantages and disadvantages of self-analysis on how the fierce competition in the market, improve 
our own brand car's competitiveness.
Keywords: Auto Companies; Own Brand; Competitiveness; Auto Market