湖南旅游业的发展现状及对策

湖南旅游业的发展现状及对策(8200字)
摘  要：旅游业具有“无烟产业”和“永远的朝阳产业”的美称，它已经和石油业、汽车业并列为世界三大产业。随着社会的发展，旅游业已成为世界上发展最为迅速、前景最为广阔的新兴产业之一。在我国，旅游业成为拥有直接和间接就业人员6000 万、年创汇超400 亿美元、年收入超万亿元的新兴产业。＊＊＊总理提出“要把旅游业培育成为中国国民经济的重要产业”。可见，旅游业在国民经济和社会发展中发挥着日益重要的作用，旅游业已经成为促进现代经济发展的新兴产业。湖南有着丰富的旅游资源，秀美奇特的山水风光，底蕴深厚的历史文化，多姿多彩的民俗风情，随着近些年的快速发展，旅游业逐渐成为湖南的支柱产业之一，为湖南的经济文化发展做出了巨大的贡献。但是湖南旅游业的快速发展中也存在一些阻碍发展的问题，湖南旅游业的发展还存在着巨大的上升空间。本文对湖南旅游业的发展现状进行了详细的描述，并针对一些问题提出了合理化，现实化的建议。
关键词：湖南省旅游业发展现状；问题；发展意见；

Hunan Tourism Industry Development Present Situation and Countermeasures
Abstract: Tourism has "smokeless industry" and "eternal sunrise industry" the laudatory name, it has and oil industry, automobile and listed as the world's top three industries. With the development of society, the tourism industry has become the world most rapid development, the prospect of one of the most wide emerging industry. In our country, the tourism as a direct and indirect employment personnel 60 million, $40 billion in foreign exchange earning super ultra trillion yuan, annual new industries. Premier wen jiabao proposed "to put tourism of China's national economy foster become an important industries". Visible, the tourism industry in the national economy and social development plays an increasingly important role, tourism has become the modern economic development to promote new industries. Hunan has abundant tourism resources, lovely strange scenery landscape, profound historical culture, colorful folk customs in recent years, along with the rapid development of the tourism industry in hunan, gradually becomes one of pillar industries, the economic and cultural development for hunan made great contribution. But the rapid development of hunan tourism also existed some problems, hampered the development of hunan tourism still exist great room to rise. In this paper the development situation of hunan tourism makes a detailed description, and in the light of some problems, and put forward reasonable Suggestions of reality.
Keywords: Hunan tourism development situation; problems develop; opinion;

目  录
摘  要…………………………………………………………………………………1
关键词………………………………………………………………………1
一、 绪论……………………………………………………………………………………2
    （一） 研究意义和目的………………………………………………………………2
         1研究意义…………………………………………………………2
         2研究目的…………………………………………………………2
    （二）国内外研究现状………………………………………………………………3
         1世界旅游业发展历程……………………………………………………3
         2国内外学者对旅游业的研究…………………………………………3
    （三）研究框架…………………………………………………………………4
二、湖南旅游业发展现状……………………………………………………4
    （一）旅****业发展整体实力整体增强……………………………………………5
    （二）国内外旅游市场开发成效明显………………………………………………5
    （三）旅游产业带动效应逐步显现………………………………………………5
    （四）招商投资迅猛增长…………………………………………………………5
三、湖南旅游产业发展存在的问题………………………………………………6
    （一）竞争多于合作…………………………………………………………………6
    （二）封闭运行、拓展受限………………………………………………………6
    （三）旅游区域布局不合理………………………………………………………6
    （四）旅游交通住宿条件不够完善…………………………………………………6
    （五）旅游服务质量差损害旅游服务业的形象…………………………………7
四、对湖南旅游产业发展建议………………………………………………7
    （一）政府牵头……………………………………………………………………7
         1积极构建跨部门、跨区域的管理机制……………………………………7
         2投资基础设施建设，提供产业公共性服务…………………………………7
         3人才培养……………………………………………………………8
    （二）企业旅游产品升级与优化……………………………………………………8
    （三）打造湖南特色的旅游品牌……………………………………………………8
         1打造生态旅游和休闲旅游…………………………………………………8
         2打造文化和民俗品牌……………………………………………………9
         3打造红色旅游品牌………………………………………………………9
    （四）旅游业附加产品的提升……………………………………………………9
五、结束语………………………………………………………………………………9
参考文献…………………………………………………………………10
致  谢…………………………………………………………………………10