中国传统文化元素在商业活动中的应用

中国传统文化元素在商业活动中的应用(6400字)

摘    要

中国传统文化元素作为商业活动开展的重要组成部分，深深的得到了人们的青睐，它透露出的是中华民族内在的精神和审美的情趣，表现出了中华民族对美好生活的热爱、追求与向往。
在商业活动中运用中国传统文化元素是为了更好的体现商业活动的民族性，中国传统的哲学观念、传统的伦理道德、传统的审美观念以及传统的文学艺术,在商业活动中应用这些中国传统文化，也应该考虑到它们中所蕴含和体现的中华民族的人文气质，它们是中华民族五千多年来，历史文化的沉淀和中华精神的内涵，是具有鲜明的、独特的中国民族性展示。这些特性和优点，需要我们不断的去摸索、探求和继承的，本文以中国传统文化为切入点，来运用如何弘扬中国传统的文化，如何在商业活动中对中国传统文化进行创造性的运用，使商业活动更具有中国精神，同时又符合商业活动的要求。

关键词：传统文化  商业活动  应用
 

Abstract

As an important part of business activities Chinese traditional cultural elements, deep get the favour of people, it is revealed in the Chinese national spirit and aesthetic interest, showing the Chinese nation for a better life, pursuit of love and longing.
    In the commercial activities using Chinese traditional culture element is the nationality in order to better reflect the business activities , the traditional philosophy, Chinese traditional ethics, traditional aesthetics and traditional literature and art, in commercial activities in the application of these China traditional culture element beautiful, should also be considered, which contains the Chinese nation's humanistic temperament, it is the Chinese nation for more than five thousand years, historical and cultural connotation of the precipitation and spirit, they are distinct Chinese nationality displays. These characteristics and advantages, need to continue to explore, explore and inherit, the China elements of traditional culture as the breakthrough point, to how to carry forward the China culture, how to carry out the creative use of Chinese traditional culture elements in commercial activities, commercial activities are more China spirit, and in accordance with the requirements of the commercial activity.

Keywords: Traditional culture  Commercial  Application
 

目    录

引言………………………………………………………………………………………………1
一、中国传统文化的含义及分类………………………………………………………………1
（一）中国传统文化的含义……………………………………………………………………1
（二）中国传统文化的分类……………………………………………………………………2
二、中国传统文化元素在商业活动中的应用价值……………………………………………3
（一）商业价值…………………………………………………………………………………3
（二）文化价值…………………………………………………………………………………3
三、中国传统文化元素在商业活动中的应用…………………………………………………4
（一）中国传统色彩在商业活动中的应用……………………………………………………4
（二）中国传统书法在商业活动中的应用……………………………………………………4
（三）传统吉祥图案在商业活动中的应用……………………………………………………4
（四）中国传统民俗元素在商业活动中的应用………………………………………………5
结论………………………………………………………………………………………………7
参考文献…………………………………………………………………………………………8