长沙县开慧乡招商引资策略探讨

长沙县开慧乡招商引资策略探讨(15000字)
    摘  要：改革开放以来，招商引资伴随市场经济的产生、兴起、发展，逐渐被地方政府认识到是一条投资少、见效快的捷径，因而受到地方政府的高度重视。长沙县开慧乡的招商引资工作是围绕“板仓小镇”的建设进行，论文在分析了开慧乡招商引资环境的基础上，为开慧乡提出了：以招商引资带动开慧乡两型社会建设示范镇，城乡一体化建设示范镇的招商引资目标定位，并从准确的定位吸引外资流入、把握市场细分和市场定位、塑造良好的开发区形象和通过丰厚的预期受益吸引投资者等方面提出了开慧乡的具体招商引资策略。
    关键词：招商引资；地方政府；战略分析；板仓小镇；

Discussion about the Strategy of How to Attract Investments in Changsha Kaihui
Abstract：Since the reform and opening policy in 1979, attracting bid for investment becomes a shortcut of less investment and quicker results under the development of market economy. Therefore, it gets much attention from the local governments.Attracting investments in Kaihui is centered on the “Bancang village”.I try to analyze the strategic environment, strategic positioning and strategic objective of the investments in Kaihui based on the correlation theories,This thesis, based on the analysis of the investment environment of Kaihui Township, suggests that it achieve investment objectives of two types of model town society and urban-rural integration demonstration town through attracting the investment. This thesis also proposes Kaihui Township such specific attracting investors and investment strategies as from preparation of market segmentation and market positioning to attract foreign capital , seizing them to create a good image and attracting investors by the huge due benefits.

Key words： Canvass Business and Induce Investment; Local Government ; Strategic Analysis; Bancang Village

目    录
摘要………………………………………………………………………………1
关键词……………………………………………………………………………1
一、绪论……………………………………………………………………2
    （一）论文的选题背景和意义…………………………………………………2
    （二）国内外研究现状…………………………………………………………2
（三）评述………………………………………………………………………5
二、开慧乡概况………………………………………………………………………5
三、开慧乡招商引资环境分析………………………………………………………6
（一）开慧乡招商引资的机遇…………………………………………………6
（二）开慧乡招商引资的挑战…………………………………………………7
（三）开慧乡招商引资的优势…………………………………………………8
（四）开慧乡招商引资的劣势…………………………………………………9
四、开慧乡招商引资的策略选择……………………………………………………11
（一）强化自身建设来吸引外资流入…………………………………………11
（二）准确把握招商引资的市场细分和市场定位……………………………12
（三）通过塑造良好的开发区形象来吸引投资者……………………………13
（四）通过丰厚的预期收益来吸引投资者……………………………………14
（五）通过宣传促销来吸引投资者……………………………………………14
（六）提高政府管理和服务水平来吸引投资者………………………………15
五、总结…………………………………………………………………………… 15   
 参考文献 …………………………………………………………………15
致谢…………………………………………………………………………………16