万达集团融资战略管理研究

万达集团融资战略管理研究(论文15000字)
摘 要
融资战略作为企业的发展命脉，其重要程度可想而知。面对如今错综复杂的宏观经济状况，融资战略更是直接把企业经营效益和同其他企业竞争的成功与否相互联系起来了。既然企业想要打胜融资战略这场战役，就必须主动出击，不能使用旧的角度来审视融资管理，应该树立更加完善深远的战略意识，还要能够明确融资管理工作适应外部环境的能力的重要性。
本文主要综述了企业与融资的关系，概述了企业融资的各项情况。并以万达集团为事例代表，分析了我国企业的融资现状，并列举了各种问题，然后试图找到可能的解决方法。
不久的将来万达集团将拥有明显的优势去融资，但同时也存在很多曲折和不利因素。这些是从公司目前的经营、管理状况，行业及地区的发展特征，目前的宏观经济趋势等内外因素中分析得出的。根据万达集团“十二五”发展规划提出的战略目标,对公司未来融资渠道、融资模式的选择以及融资战略进行分析。

关键词: 融资战略; 战略规划; 万达集团
 
Abstract
Financing strategy is the key to survival and development of effective business financing strategies is directly related to the operating results and competitive advantage to keep the enterprise. In order to respond to the complicated macroeconomic situation, corporate finance management must understand the environmental conditions and trends of enterprises will improve the ability to adapt and take advantage of the ability to finance the management of the external environment in the first place, from a strategic point of view rediscover finance management establish a strategic awareness, proactive measures to effectively adapt to the environment, can develop in unpredictable environments.
This paper summarizes the theory of corporate finance, strategic management of corporate finance content, type and program overview. Secondly, the historical financial condition Wanda Group brief introduction, from the current situation of corporate finance analysis shows that the company's capital structure is reasonable, strong financing risk control ability, but financing a single bit. The macroeconomic situation facing the company, industry and regional development and other characteristics of the external environment, as well as corporate governance, operations and financial condition and other internal environment analysis, that Wanda Group's future financing obvious advantages, opportunities and threats exist. According to Wanda Group "Twelfth Five Year Plan" put forward the strategic goal of the company's future financing, financing mode selection and financing strategies for analysis. Finally, establish a forward-looking strategic awareness, establish a scientific strategic decision-making mechanism, strengthen the management of the company, strengthen corporate culture and staff ranks, to build an effective performance evaluation system and the reasonable control of the risk of financing proposals six areas to ensure financing the smooth implementation of the strategic plan.

Keywords: financing strategies; strategic planning; Wanda Group

目 录
一、绪论    1
（一） 研究背景融资的定义及分类    1
（二） 研究意义融资的特点    1
二、理论综述    3
（一）融资的定义及分类    3
（二）融资的特点    3
（三）企业融资的意义    4
三、万达集团融资战略管理。    5
（一）企业融资战略的制定    5
1.融资环境评估    5
2.融资战略目标选择    5
3.融资能力评估    6
（二）企业融资策略的实施    7
1.融资方式选择    7
2.融资战略实施体系    8
3.融资战略实施的保障措施    9
（三）企业战略的含义    10
（四）企业经营成果    11
四 万达集团的融资目标及未来发展前景    12
（一）万达集团的融资目标    12
（二）企业未来的发展前景    12
五、结论与展望    13
（一）结论    13
1.融资战略实施体系需进一步完善    13
2.强化集团融资资源的集中管理    14
3.将银行关系管理纳入融资战略管理范畴    14
4.发展其它融资工具    15
（二）展望    15
参考文献    17
致  谢    19