大学生网上开店的优劣的分析与研究

大学生网上开店的优劣的分析与研究(开题报告,论文10000字,答辩PPT)
摘  要
随着互联网在中国的进一步普及应用，网上购物逐渐成为人们的网上行为之一，根据CNNIC第14次互联网统计报告公布的数据，中国目前7.3%的网民有网上购物的习惯，中国目前7.3%的网民有网上购物的习惯，这就是说，有六百多万的中国网民会从网站上购买自己钟意的商品，在这种情况，各种类型的购物网站在经历了2000年以来的泡沫之后，取得飞速的发展。网上开店虽然投资不大，项目也不是太复杂，但是想在网上开店还是需要对网上开店的方方面面有一个了解。
对于已经有实体店铺的人士，增加一个网店扩大销售渠道是自然的延伸，不大需要考虑这个问题。本文结合大学生自身特点和身边的实例，以调查问卷的形式展开，目的是了解当前大学生网上开店的现状，分析当前社会环境、经济环境给大学生带来的影响，探讨“大学生网上开店”是否能为大学生自主创业提供有效途径。

关键词：大学生；网店；优劣

Abstract

    With the further popularization and application of Internet in China, online shopping has become one of people's online behavior, according to CNNIC fourteenth Internet Statistics report released data, China now has 7.3% Internet users online shopping habits, China 7.3% Internet users with online shopping habits, that is to say, there are about six million Chinese Internet users to buy their own love from the web site of the goods, in this case, all types of shopping website after experienced since 2000 the bubble, achieved rapid development. The set up shop on the net while the investment is not high, the project is not too complicated, but want to shop online or in need of all aspects of the set up shop on the net have an understanding.
For those who already have the entity shop, add a shop to expand sales channels is the natural extension and not need to consider this problem. In this paper, combined with the examples of its own characteristics and the students around, to the questionnaire in the form of expansion, the aim is to understand the current status of college students online shop, analysis of the current social environment, economic environment brings to college students, to explore the "college students online shop" is to provide effective ways for college students entrepreneurship.

Keywords: college students; shop; advantages and disadvantages

目  录
一、背景分析
（一）网店营销的产生
（二）网店营销的必备条件
（三）网店营销的市场处境
二、大学生网上开店背景研究
（一）网上开店的意义
（二）网上开店的方式
（三）成本营销方面
（四）市场战略方面
（五）文化环境方面
三、大学生网上开店优劣分析
（一）大学生网上开店的优势
（二）大学生网上开店的劣势
四、大学生网上开店的对策建议
（一）合理分配学习与兼职时间
（二）正确应对资金与货源问题
（三）积极提升个人网店经营能力