我国中小型企业虚拟经营研究

我国中小型企业虚拟经营研究(16900字)
摘  要：虚拟经营是指企业在组织上突破有形的界限、有限的、关键的资源，将其他功能虚拟化，通过各种方式，借助外力进行整体弥补，仍能实现总体各项功能，最大效率地发挥其有限资源的一种经营模式。我国中小型企业在市场竞争中也面临资源稀缺、经营能力弱等的制约，实施虚拟经营在理论上可以增强我国中小型企业的市场竞争力。本文通过对我国中小型企业实施虚拟经营的必要性、可行性以及条件进行研究，分析出我国中小型企业实施虚拟经营的经营策略，促进我国中小型企业的快速、可持续发展。
关键词：中小型企业；虚拟经营；核心能力

Research On Virtual Operating In Small And Medium enterprises
Abstract：Virtual operating is to show the enterprise is in organizational tangible boundaries, breakthrough limited, the key resources, will other function virtualization, in various ways, with the aid of the external force for overall up, can still achieve overall each function, as efficiently as its limited resources of a business model. Small and medium-sized enterprises in our country in market competition also faces of scarce resources, management ability such as weak restriction, the implementation of the virtual operating strategy in theory can enhance China's small and medium-sized enterprise market competitiveness. This article through to implementation in small and medium enterprises management strategy of virtual necessity, feasibility and conditions, small and medium-sized enterprises in China, the paper analyses the implementation of the strategy of virtual operating business strategy, promote our country's small and medium enterprises, the fast sustainable development.
Key words: Small and medium enterprise; Virtual operating; Core competency

目   录
摘要…………………………………………………………………………………………1
关键词………………………………………………………………………………………2
一、绪论………………………………………………………………………………………2
   （一）研究背景…………………………………………………………………………2
   （二）研究目的与意义…………………………………………………………2
   （三）研究的内容和方法………………………………………………………………2
   （四）国内外研究现状………………………………………………………………3
二、虚拟经营理论基础…………………………………………………………………4
   （一）虚拟经营的定义…………………………………………………………………4
   （二）虚拟经营的形式…………………………………………………………………4
   （三）虚拟经营的特点…………………………………………………………………5
三、我国中小企业虚拟经营必要性、条件及可行性分析…………………………………6
   （一）我国中小企业虚拟经营的必要性………………………………………………6
   （二）我国中小企业虚拟经营的条件…………………………………………………8
   （三）我国中小企业虚拟经营的可行性………………………………………………9
四、我国中小企业施行虚拟经营的策略以及存在的问题…………………………10
   （一）我国中小企业实行虚拟经营的策略……………………………………………10
（二）我国中小企业实行虚拟经营存在的问题………………………………………11
五、对于我国中小企业实行虚拟经营的建议……………………………………………13
六、结束语…………………………………………………………………………………17
参考文献 …………………………………………………………………………………17
致谢…………………………………………………………………………………………18