屈臣氏个人护理商店市场营销策略分析
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屈臣氏个人护理商店市场营销策略分析(12600字)
摘 要：屈臣氏个人护理商店业务已遍布十三個国家和地区，每周服务的顾客数以百万计，但在市场营销策略中仍有不足之处，本文通过对屈臣氏个人护理商店宏观环境、行业环境、内部环境的分析，对屈臣氏个人护理商店市场营销策略的STP和4P方面提出建议，为提升屈臣氏个人护理商店市场竞争力提供借鉴。
关键词：屈臣氏个人护理商店、营销策略
WATSON PERSONAL CARE SHOP MARKETING STRATEGY ANALYSIS
Abstract: Watson personal care shop business has covered 13 countries and regions, weekly service customer millions, but in marketing strategy still has some shortcomings, this article through to Watson personal care shop macro environment, industry environment, the analysis of the internal environment of Watson, personal care shop marketing strategy STP and puts forward proposals for 4ps, personal care shop ascending Watson market competitiveness for reference.
Key words: Watson personal care shop and marketing strategies