景区门票折扣优化策略--以中华恐龙园为例

景区门票折扣优化策略--以中华恐龙园为例(开题报告,论文10200字)
摘要
如今人们的生活水平得到了很大的提升，人们有条件享受更加优越的物质生活，那么旅游就是一项必不可少的娱乐项目，旅游不仅可以放松人们的身心，还可以开阔人们的眼界，陶冶人们的情操。而作为旅游景区而言一定要想方设法获得游客的认可，一些旅游景区往往在门票的销售上存在一些问题，只有做好景区门票的折扣优化，才可以给景区带来更好地销售额。景区门票折扣成为一个有效的方法策略，只有做好景区门票的折扣优化，才可以使景区门票的价格被更多人接受，才可以使更多的游客感觉到门票的物有所值。在很多时候，一些景区的门票价格昂贵，致使很多游客对旅游景区望而却步，最终不会选择到该景区游玩，从而导致景区生意的惨淡，那么对于这种情况，景区就应该从门票方面下手，做好景区门票的折扣优化工作，景区门票并不是一味地折扣就会得到游客们的拥护，更多的能够将景区门票折扣进行优化，从而使景区门票的折扣更符合游客的消费观念，使更多的游客从景区门票折扣优化策略中得到优惠，带给他们能够承受和消费的价格，这些游客才会选择到景区游玩。本文以中华恐龙园为例，说明了中国恐龙园景区门票的折扣优化策略，正是因为对中华恐龙园景区门票进行折扣优化策略，才可以使更多的游客看到中华恐龙园景区门票的折扣优化结果，被中华恐龙园的优惠价格所打动，认为该景区的门票价格物有所值，从而选择到中华恐龙园景区进行游玩。本文的研究在一定程度上说明了中华恐龙园景区门票折扣优化的策略，为中华恐龙园景区门票折扣的优化给出了理想化的策略，从而使中华恐龙园景区赢得更多游客的欢迎和喜爱，为中华恐龙园景区门票的销售额带来更加有力的促动力。
关键词：景区；门票；折扣；优化策略；中华恐龙园

Optimization strategy of ticket discount in scenic spots -- Taking China Dinosaur Park as an example
Abstract：
Nowadays, people's living standards have been greatly improved. People have the conditions to enjoy a more superior material life, so tourism is an essential entertainment project. Tourism can not only relax people's body and mind, but also broaden people's horizons and cultivate people's sentiment. As a scenic spot, we must try our best to get the recognition of tourists. Some scenic spots often have some problems in ticket sales. Only by optimizing the discount of scenic spot tickets can we bring better sales to the scenic spot. Scenic spot ticket discount has become an effective method and strategy. Only by optimizing the discount of scenic spot tickets can the price of scenic spot tickets be accepted by more people and more tourists feel that the tickets are worth their money. In many cases, the ticket price of some scenic spots is expensive, which makes many tourists flinch from the scenic spot and eventually won't choose to visit the scenic spot, resulting in the dismal business of the scenic spot. In this case, the scenic spot should start from the ticket aspect and optimize the discount of scenic spot tickets. Scenic spot tickets are not blindly discounted, which will be supported by tourists, More tourists can optimize the ticket discount of the scenic spot, so as to make the ticket discount of the scenic spot more in line with the consumption concept of tourists, so that more tourists can get preferential treatment from the ticket discount optimization strategy of the scenic spot, and bring them the price they can bear and consume, so that these tourists can choose to visit the scenic spot. Taking the Chinese Dinosaur Park as an example, this paper explains the discount optimization strategy of the tickets of the Chinese dinosaur park scenic spot. It is precisely because of the discount optimization strategy of the tickets of the Chinese dinosaur park scenic spot that more tourists can see the discount optimization results of the tickets of the Chinese Dinosaur Park Scenic spot. They are moved by the preferential price of the Chinese Dinosaur Park and think that the ticket price of the scenic spot is value for money, so they choose to visit the Chinese dinosaur park scenic spot. The research of this paper explains the strategy of optimizing the ticket discount of the Chinese dinosaur park scenic spot to a certain extent, and gives an idealized strategy for the optimization of the ticket discount of the Chinese dinosaur park scenic spot, so as to make the Chinese Dinosaur Park Scenic Spot win more tourists' welcome and love, and bring a more powerful driving force for the ticket sales of the Chinese dinosaur park scenic spot.
Key words: scenic spot; admission ticket; discount Optimization strategy; China Dinosaur Park

目  录
摘要    3
Abstract    5
一、 相关概述    8
（一） 景区门票折扣优化的定义    8
（二） 景区门票折扣优化策略研究的重要性    8
（三） 景区门票折扣优化要素    9
二、 中华恐龙园门票折扣优化现状分析    10
（一） 中华恐龙园简介    10
（二） 中华恐龙园门票折扣优化现状分析    10
三、 中华恐龙园门票折扣优化中问题分析    11
（一） 门票折扣优化意识不足    11
（二） 门票折扣优化方式单一    11
（三） 相关调查研究缺失    11
（四） 缺乏管控力和能力    11
（五） 缺乏相关规章制度    12
四、 中华恐龙园门票折扣优化建议分析    12
（一） 增强门票折扣优化意识，强化门票折扣优化观念    12
（二） 改变门票折扣优化方式，给予门票折扣优化生命力    12
（三） 加强门票折扣优化的调查和研究，有效运用门票折扣优化理论和信息    12
（四） 强化门票折扣优化管控力和能力，优化门票折扣优化管理格局    13
（五） 制定科学有效的规章制度，巩固门票折扣优化的规范性    13
结语    13
参考文献    13
致谢    14