共享单车使用意愿影响因素研究—以济南市为例(附调查问卷)

共享单车使用意愿影响因素研究—以济南市为例(附调查问卷)(论文10000字)
摘要
近年来，我国城市化的速度非常快，城市的交通拥堵问题也日益严重，国家大力推行“绿色出行理念”来整治环境污染问题。随着交通拥堵的日益严重，导致公众开始更多的选择公交车等交通工具，但是，由于近年来绿色出行理念的深入人心，汽车尾气的排放成为致命的缺点，公众既想符合绿色出行，又想方便自己的生活，而共享单车的出现，就成了解决这两个问题的关键。但是每个行业都会有竞争，随着加入市场的人，越来越多竞争就会更加激烈，所以产品就会出现问题，从而导致用户满意度降低，使用的意愿也会降低。
本文的目的是在技术接受模型的基础上，来探讨影响共享单车使用意愿的相关影响因素通过对感知易用性、使用态度、感知有用性、使用意愿等方面进行相关性分析，研究共享单车的用户使用意愿情况，在此基础上适当的外延，结合实际情况，探究影响单车使用意愿的因素。通过问卷星网上发布问卷的方式，为后续研究提供数据，共发放问卷250份，有效问卷243份，将数据通过SPSS 22.0进行相关性分析、回归分析以及描述性分析，得出各维度之间的关系。
研究发现，感知有用性、隐私安全性、感知易用性、骑行保障性等维度对使用态度有正向的影响，但美观性对于使用态度没有明显的影响。其中骑行保障性和隐私性显著性更高，然后是感知易用性和感知有用性。最后，根据研究结果并结合行业发展情况，分别从简化平台注册，车辆及时调度，骑行过程保障以及支付环境安全等方面提出相关对策，从而提高公众的满意度，增强使用意愿，提高整个共享单车行业的发展前景。通过本项目，有利于加强和推动对于共享单车产业的发展和研究，从而推动共享理念的长远化发展。
关键词：共享单车；技术接受模型；
 
ABSTRACT
In recent years, China's urbanization speed is very fast, the urban traffic congestion problem is also increasingly serious, the country vigorously promote the "green travel concept" to tackle environmental pollution. Along with the increasing seriousness of traffic congestion, leading to the choice of the public began to more buses such as transportation, however, due to the concept of green travel in recent years, automobile exhaust emissions become fatal flaw, the public both in line with the green travel, convenient and want to own life, and sharing the emergence of the bicycle, has become the key to solve these two problems. However, there will be competition in every industry. As more and more people enter the market, the competition will become more fierce. Therefore, there will be problems in the products, which will lead to lower user satisfaction and lower willingness to use.
The purpose of this article is based on the technology acceptance model, discusses using the related influence factors affect Shared bicycle use of perceived ease of use, attitude, perceived usefulness, will use the correlation analysis, bicycle users sharing willingness, on this basis, the appropriate extension, combined with the actual situation, to explore the influence factors of the use of bicycles. The questionnaire was distributed through the star website to provide data for subsequent studies. A total of 250 questionnaires were issued, of which 243 were valid. Correlation analysis, regression analysis and descriptive analysis were performed on the data by SPSS 22.0 to obtain the relationship among the dimensions.
It is found that privacy security, perceived ease of use, perceived usefulness, and cycling assurance have a positive influence on user attitude, while aesthetics has no obvious influence on user attitude. Cycling is significantly safer and more private, followed by ease of use and usefulness. Finally, according to the research results, combined with the development of the industry, the paper proposes the corresponding countermeasures of simplified platform registration, timely vehicle scheduling, cycle process assurance and payment environment safety, in order to improve the public satisfaction, enhance the use intention and improve the development prospect of the whole bicycle industry. The project is conducive to strengthening and promoting the development and research of the bike-sharing industry, so as to promote the long-term development of the sharing concept.
Key words:Shared bikes; Technical acceptance model;
 
目录     1
一、绪论     2
（一）    研究背景     2
（二）    国内外研究现状     2
（三）    研究目的和意义     4
（四）    研究方法和内容     5
二、问卷设计及数据分析     6
（一）    研究维度及变量     6
（二）    数据分析     6
三、研究结论     12
（一）    影响共享单车使用意愿因素分析     12
（二）    相关意见     14
四、总结     14
(一)    研究局限     14
(二)    总结     14
参考文献     16
附件     17
致谢     21