青百连锁超市物流配送方案优化分析(附调查问卷)

青百连锁超市物流配送方案优化分析(附调查问卷)(论文15000字)
摘要
近几年来,市场经济的时代不断进步、不断改变，各大城市内的连锁超市已经变成零售产业的主流之一，本国各个城市内的连锁大型超市也迎来了高速发展的阶段。越来越多连锁超市的出现导致各个超市之间的竞争力不断加大，为了增强竞争力以及节约成本，各个连锁超市开始优化物流配送，特别在经济快速发展的时代，物流配送已经变成各个连锁超市已经变成提高国内连锁超市竞争力的重要手段。越来越多的人关注优化物流配送的方案。因此，对连锁超市来说，物流配送过程的优化对一个超市的持续发展有着重大的影响。本篇文章依据已经实施物流配送方案的超市，将青百连锁超市最为主要的研究对象，对该超市在实施优化方案过程中出现的不足之处进行研究和分析，找到问题和缺点，利用相关理论研究对其中的出现的问题和不足进行改善，优化方案流程的设计。青百连锁超市在解决在实施配送方案过程中出现的问题，可将本篇文章作为参考。
关键词：连锁超市；物流配送方案优化；流程再造；节约成本

Abstract
In recent years, with the development and progress of the market economy era, chain supermarkets have become a mainstream of retail industry, and the domestic chain supermarkets have entered a period of rapid development. The optimization of logistics distribution solution is an important time node for chain supermarkets to save costs and enhance competitiveness. Especially in the context of the rapid development of China's market economy, the optimization of logistics distribution process has become an important means and way to improve the competitiveness of chain supermarkets in China. The optimization of logistics distribution scheme has received unprecedented attention. The work efficiency and cost of logistics distribution will produce great competitiveness for chain supermarkets. Therefore, it is of great significance to optimize the workflow design of a chain supermarket logistics distribution scheme. This paper takes Qingbai chain supermarket as a main research object, analyzes some problems that may exist in the logistics distribution solutions provided by Qingbai chain supermarket, finds out their shortcomings and deficiencies in the logistics distribution system, and optimizes the related process design methods by using the traditional process reengineering theory, For the Qingbai chain supermarket, it provides some reference for some related problems that may exist in the logistics distribution scheme.
key words：Chain supermarket; logistics distribution scheme optimization; process reengineering; cost saving

目录
摘要
Abstract
前言
1相关理论概述
1.1连锁超市概述
1.1.1 连锁超市的由来和发展史
1.1.2 连锁超市的特点
1.2 连锁超市物流配送
1.2.1 连锁超市物流配送的含义
1.2.2 连锁超市物流配送的特点
1.2.3 连锁超市的物流配送服务类型
2青百连锁超市物流配送方案的现状分析
2.1 青百连锁超市简介
2.2 青百连锁超市物流配送方案
2.3青百连锁超市物流配送特点
3青百连锁超市物流配送顾客满意度调查
3.1  调查方案设计
3.2  调查结果及数据分析
3.2.1物流配送时效满意度
3.2.2物流配送准确性满意度
3.2.3货物包装满意度
3.2.4退货处理效率满意度
3.2.5配送信息反馈及时性满意度
3.2.6配送部门及人员沟通技能满意度
3.2.7配送投诉处理结果满意度
4 青百连锁超市物流配送存在的问题
4.1 缺乏完善的供应链支持
4.2物流配送的系统、能力与效率低下
4.3 物流配送能力与企业的成长速度不一致
4.4缺乏高素质物流配送人才的管理
5青百连锁超市物流配送存在问题的原因分析
5.1 外包物流与自营物流的比例不合理
5.2物流配送信息技术不够完善
5.3物流配送业务拓展的能力与门店扩张的速度不协调
5.4 物流配送的人才供给与企业需求之间存在矛盾
6青百连锁超市物流配送方案的优化策略分析
6.1 提高供应链效率做好物流配送规划
6.2 提高配送中心机械自动化程度
6.3 完善物流配送流程，提高配送能力
6.4 多方面培养高素质的物流人才 
结语
参考文献
致谢
附录