高校校园快递运营模式研究-以南京XXX大学为例(附调查问卷)

高校校园快递运营模式研究-以南京XXX大学为例(附调查问卷)(开题报告,论文14000字)
摘  要
伴随着电子商务的快速发展和信息技术的进步，网上购物正渐渐成为主流的购物方式，随之而来的是对物流配送的需求不断增加。高校快递市场作为物流快递行业的重要市场备受关注，但高校校园快递有其独特的市场需求和生存环境，其运营模式和常见的物流配送模式存在着很大差异。现有的校园快递运营模式虽然现时能够满足师生的需求，但是在经营过程中也渐渐的产生了各种问题，难以完全适应市场的变化和师生们不断提高的需求标准。校园快递服务急需进行优化和改善。
本文将以南京地区高校为例，通过查阅国内外相关文献资料，比较和分析文献中的主要理论观点，并采用调查问卷的方式采集研究需要的数据，分析数据得出相关结论，进而深入分析高校校园快递市场的现状，总结几种典型的校园快递运营模式的特征以及它们的优点弊端，最后对当前校园快递服务提供优化改进建议，切实提高校园快递服务水平，使校园快递更加方便、快捷和安全。

关键词：校园快递  物流配送  快递运营模式

A Study on Campus Express Operation Model of Universitiesin Nanjing
Abstract
With the rapid development of e-commerce and the progress of Internet technology, online shopping is becoming the mainstream shopping mode, and the demand for logistics express delivery is increasing. The express market as an important market for the logistics industry express concern, but the campus Express has its unique market demand and living environment, there is a great difference between the operating mode and the common mode of logistics distribution. The existing campus express operation mode although can meet the needs of teachers and students in the course of business, but also gradually produced a variety of problems, it is difficult to fully adapt to market changes and continuously improve the standard of the needs of teachers and students. Campus express service urgently needs to be optimized and improved.
This paper will take the universities in Nanjing as an example, by reviewing the relevant literature, comparison and analysis of the main theories in the literature, and the data collection questionnaire study, data analysis and conclusion, then analyzes the status of university campus express delivery market, summarizes several typical campus express operation mode the characteristics and their advantages disadvantages, provide optimization suggestions for improvement at the end of the current campus express service, and effectively improve the campus service levels, make the campus more convenient, fast and safe delivery.

Key words:Campus express; Logistics; Express operation mode
 

 
目  录
摘  要    I
ABSTRACT    II
第一章  绪论    1
1.1研究背景及研究意义    1
1.1.1 研究背景    1
1.1.2 研究意义    2
1.2国内外研究现状    2
1.2.1国外研究现状    2
1.2.2国内研究现状    3
1.3研究内容与研究方法    4
1.3.1 研究内容    4
1.3.2研究方法    6
第二章   校园快递现状及运营模式研究    7
2.1校园快递现状及存在的问题    7
2.1.1校园快递发展现状    7
2.1.2 校园快递发展存在的问题    7
2.2校园快递运营模式研究    8
2.2.1智能快递柜    8
2.2.2 快递超市    9
2.2.3众包物流    10
2.2.4 三种模式的优劣比较    12
第三章  校园快递调研及分析——以南京工业大学为例    13
3.1问卷设计    13
3.2问卷发放和回收    13
3.2.1问卷发放的形式    13
3.2.2问卷回收情况    14
3.3统计分析    14
第四章  校园快递服务优化建议    19
4.1改善现有的校园快递运营模式    19
4.1.1整合校园快递服务    19
4.1.2 提升校园快递的服务技术水平    19
4.1.3 提升校园快递服务满意度    19
4.2构建校园快递运营新模式    20
4.2.1 建立校企合作新模式    20
4.2.2 拓展新业务和服务种类    20
第五章  总结及展望    21
5.1研究结论    21
5.2研究展望    21
参考文献    22
附录  调查问卷    25
致  谢    28