网课开发与服务运营协同定价决策研究

网课开发与服务运营协同定价决策研究(任务书,开题报告,论文15000字)
摘要
基于网络课程这一新型教育产品的定位特殊性，本文通过研究线上课程具体的开发过程和互联网信息产品定价策略，紧密联系线上线下的教育产品对比分析，运用经济上的产品定价方法来对网络课程进行开发运营综合效益的量化评估。将用户体验和用户需作为进行定量定价的核心影响因素，从网课的生产者和使用者两种角度，分别考虑如何提升用户体验感以便于增加产品效益，构建科学有效的网络课程开发运营协同定价模型。
本文的创新点是:
(1)传统教育存在的某些弊端在网络课程中可以得到弥补，其教学设计和开发理念的创新对于网络课程开发者在保证教育教学内容质量的前提下,提升产品利用效率，进行信息资源优化配置。。
(2)信息时代下如何提升运营服务质量已经成为获取消费意愿的重要因素。网课运营中用户体验的评价直接关系到其需求意向。网课综合定价效益评估不能仅对投入或者产出进行分析,而应该多方面考虑环境因素。考虑市场需求量，用户需求量，及其潜在需求。。
(3)应用定量方法进行用户体验评价因素的确定，从而构建有利于增加运营效益的定价模型，虽然只是得出假定客观条件下相对效率的分值,并且这种的分值会随着其它影响因素的投入产出变动发生相应的变化,但是对于线上线下教育之间的比较研究却具有一定的参考价值。
(4)进行网课开发运营的协同定价分析能够帮助在线网课进一步充分利用信息资源。同时，我国网络教育还处于发展上升阶段,市场定价标准不规范的现状下,这些研究策略对保证网课教育质量，维护网课定价稳定有一定的参考价值。

关键词：课程开发；服务运营；用户体验；信息产品定价

Abstract
Based on this new online course orientation particularity of educational products, based on the online course development process and pricing strategy of Internet information, close comparison of educational products online and offline, using methods for pricing financial products to the e-quantitative evaluation of comprehensive benefit of input-output. User experience and user needs as the core of quantifying pricing factors, from the network of producers and consumers from two angles, respectively, to consider how to improve the user experience in order to increase the efficiency of products, build effective pricing model for online course development and operation of collaborative science.
Based on applied research, some new ideas, and reached the following conclusions in the study:
(1) there are some of the drawbacks of traditional education can be made up in the online course, instructional design and innovation of development for an online course developer on the premise and guarantee the teaching quality of content, enhance the efficiency of utilization of Internet information resources and has profound significance.
(2) how to enhance the quality of service in the information age has become an important factor Gets a willingness to spend. User experience in the operation of the network course assessment is directly related to their preferences. NET pricing benefits not only to analyze the input or output, and should consider environmental factors. Taking into account market demand, user demand and potential demand..
(3) application of quantitative methods to the user experience evaluation factors identified to build pricing models in favour of increasing operational effectiveness, although only assumes that the objective conditions of relative efficiency scores and points to this as other factors change change of input and output, but for comparison between the different online courses have some reference value.
(4) pricing for network development and operation of collaborative online network analysis can help to make full use of information resources. Meanwhile, increased network education in China is still in the development stage, under the situation of market pricing standard specification, these research strategies to ensure the quality of network education, maintenance of net price stability are of reference value.

Key Words：curriculum development service operations; user experience; information products pricing

目录
摘要    I
Abstract    II
第1章绪论    1
1.1研究背景    1
1.2文献综述    1
1.3研究目的    1
1.4 研究思路    2
1.5创新点    2
第2章相关理论基础    3
2.1网络课程理论基础    3
，2.2 教学系统设计理论基础    3
第3章互联网市场经济下网课运营的必要性分析    4
3.1 信息时代下网络课程的潜在市场分析    4
3.2互联网市场需求现状    5
3.3 互联网线上网课与传统线下教育课程的比较分析    6
3.3.1理论分析    6
3.3.2 实例分析    6
第4章互联网课程开发运营协同定价模型构建    8
4.1 网课开发的影响因子分析    8
4.1.1 问卷设计    8
4.2.2 定量分析    8
4.2 网课运营中用户体验评价标准    11
4.3 网课开发运营定价方法建立分析    15
4.3.1免费定价法    15
4.3.2单一定价法    16
4.3.3版本差别定价法    17
4.3.4捆绑定价法    19
第5章结论    21
参考文献    22
致谢    24