尚尧酒店品牌形象设计

尚尧酒店品牌形象设计(论文6000字)
摘  要：在企业营销中品牌形象有着极其重要的作用。只有那些有自己独特的品牌形象和文化的个性鲜明的品牌才能吸引各个方面的消费者。好的品牌形象设计的能够让消费者清晰地认识到自己选择的品牌个性和与众不同之处且认识到与其他品牌之间的差异。随着旅游业的发展和国民经济水平的提高，越来越多的人喜欢外出旅游，假日酒店蓬勃发展，竞争也越来越激烈。一个好的酒店应该有良好的形象特征，给顾客留下深刻的印象。VI设计是酒店形象传达的手段之一。综上所述，我认为选择上窑酒店的品牌形象设计具有一定的理论和现实意义。尚尧酒店在这个毕业设计,标志设计,VI应用部分如表国旗、茶杯垫、茶杯、名片、文具、笔记本、铅笔、靠背垫和屏幕布尚尧酒店标志和辅助图形显示,强调尚尧酒店的主题文化品牌。
关键词：尚尧酒店、设计元素、传播、标志
Brand image design of Shangyao Hotel
Abstract:Brand image plays an extremely important role in corporate marketing. Only those brands with their own unique brand image and cultural distinctive personality can attract consumers in all aspects. Good brand image design can make consumers clearly recognize the personality and differences of the brand they choose and recognize the differences with other brands. With the development of the tourism industry and the improvement of the national economy, more and more people like to travel, the Holiday Hotel is booming, and competition is becoming more and more fierce. A good hotel should have good image characteristics to impress customers. VI design is one of the means to convey the image of the hotel. In summary, I think that choosing the brand image design of Shangyao Hotel has certain theoretical and practical significance. Shangyao Hotel in this graduation design, logo design, VI application parts such as table flags, tea coasters, teacups, business cards, stationery, notebooks, pencils, back cushions and screen cloth Shangyao Hotel logo and auxiliary graphic display, emphasizing Theme cultural brand.
Key words:Shangyao hotel, design elements, communication, logo

目录
摘要…………………………………………………………………………………1
关键词………………………………………………………………………………1
前言………………………………………………………………………………2
一、    绪论…………………………………………………………………………2
（一）品牌形象设计的概念…………………………………………………2
二、创意……………………………………………………………………………3
（一）品牌定位………………………………………………………………3
三、尚尧酒店品牌形象设计过程…………………………………………………3
（一）基础设计系统…………………………………………………………4
1 企业标志………………………………………………………………4
2 企业标准字……………………………………………………………4
3 企业色彩………………………………………………………………5
4 辅助图形………………………………………………………………5
5 吉祥物…………………………………………………………………6
6 网格制图……………………………………………………………6
7 标志不同背景下的色彩规范…………………………………………7
（二）应用设计系统…………………………………………………………7
1 事务性用品………………………………………………………… 8
2 服装服饰类………………………………………………………… 8
3 环境指示类…………………………………………………………… 9
六、预期成果………………………………………………………………………10
七、结束语…………………………………………………………………………10
参考文献……………………………………………………………………………11
致谢…………………………………………………………………………………11