福建泉州茶叶出口存在的问题及对策

福建泉州茶叶出口存在的问题及对策(论文9000字)
摘要
随着改革开放的不断深入，对外贸易在我国经济中所起的作用越来越突出，对外出口已经成为中国经济发展的重要推动力量。泉州茶叶产业抓住改革开放和国外消费需求增多的大好时机，在地方政府大力支持下蓬勃兴起，有了很大发展。最近几年，泉州市茶叶出口量均有所增长，形势喜人。但是在茶叶出口过程中，也存在着茶叶品牌知名度低等问题。
本文在介绍研究背景、研究意义、国内外研究状况、研究方法的基础上，从产量、出口规模、目的地市场等角度对泉州市茶叶出口现状进行分析，并从中发现泉州市茶叶出口存在的问题。研究发现：泉州茶叶出口存在市场开拓力不足、面临绿色贸易壁垒、缺少国际知名品牌、政府扶持力度不够等问题。为此，本文提出开拓新兴市场、提升质量开发有机产品、塑造国际品牌、政府加大扶持力度四大措施以解决上述问题。
关键词：茶叶出口；绿色贸易壁垒；出口规模
 
Abstract
With the continuous deepening of reform and opening up, the role of foreign trade in China's economy has become increasingly prominent, and foreign exports have become an important driving force for China's economic development. The tea industry in Quanzhou seized the great opportunity of reform and opening up and the increase in foreign consumer demand. With the strong support of local governments, it flourished and developed greatly. In recent years, the export volume of tea in Quanzhou has increased, and the situation is gratifying. However, in the process of tea export, there are also problems such as low brand awareness of tea.
Based on the introduction of the research background, research significance, domestic and foreign research status, and research methods, this article analyzes the current status of tea exports in Quanzhou from the perspectives of output, export scale, and destination market. . The study found that the export of Quanzhou tea lacked market development power, faced with green trade barriers, lack of internationally renowned brands, and insufficient government support. To this end, this article proposes four major measures to explore emerging markets, improve quality and develop organic products, shape international brands, and increase government support to solve the above problems.
Keywords：Tea exports; Green trade barriers; Export scale


目录
摘要    I
Abstract    II
1.1 研究背景及意义    1
1.1.1 研究背景    1
1.1.2 研究意义    1
1.2 国内外研究状况    2
1.2.1 国外研究状况    2
1.2.2 国内研究状况    2
1.3研究方法    3
1.3.1 文献研究法    3
1.3.2 案例分析法    3
2 泉州市茶叶出口现状分析    3
2.1 泉州市茶产业基本情况    3
2.2 泉州市茶叶出口的发展现状    4
2.2.1 产量规模    4
2.2.2 出口规模    4
2.2.3 出口目的地    4
3 福建泉州茶叶出口存在的问题    5
3.1 市场开拓力不足    5
3.2 面临绿色贸易壁垒    6
3.3 缺少国际知名品牌    6
3.4 政府扶持力度不够    7
4  促进泉州茶叶出口的措施    7
4.1  开拓新兴市场    7
4.2  提升质量开发有机产品    8
4.3  塑造国际品牌    9
4.4  政府加大扶持力度    10
5总结    10
致谢    12
参考文献    13