贝贝网电子商务商业模式研究

贝贝网电子商务商业模式研究(论文9000字)
摘要
电子商务自互联网诞生后，逐步进入人们的视野，历经十余年的发展，大幅削弱了传统销售行业的市场份额。最近几年，各大电子商务平台“双十一”购物节不断刷新销售额记录，有力的影响着各行业的发展进程，撼动着传统行业的市场地位。
本文研究根据现如今中国母婴市场环境的发展趋势，对贝贝网母婴平台自身的定位进行分析，总结出贝贝网母婴电商平台所具有的优势以及劣势，面临的机会和威胁。并提出贝贝网公司进一步提高市场份额，增强市场竞争力的策略。
[关键词]电子商务；商业模式；贝贝网

 Research on the business model of Beibei E-commerce
ABSTRACT
Since the birth of the Internet, e-commerce has gradually entered people's vision. After more than ten years of development, it has greatly weakened the market share of the traditional sales industry. In recent years, the "Double Eleven" shopping festivals of major e-commerce platforms have continuously set new sales records, which has strongly influenced the development of various industries and shaken the market position of traditional industries.
Based on the development trend of the current Chinese mother and baby market environment, this paper analyzes the positioning of the Beibei.com mother-to-child platform itself, and summarizes the advantages and disadvantages, the opportunities and threats that the Beibei.com mother-to-child e-commerce platform has. And put forward Beibei network company's strategy to further increase market share and enhance market competitiveness。
[Keywords]E-commerce;business model;Beibei.com
 
目录
一、前言    1
（一）研究背景    1
（二）研究意义    2
二、理论基础    2
（一）电子商务    2
（二）商业模式    2
（三）主要电子商务商业模式    3
三、贝贝网电子商务商业模式分析    5
（一）贝贝网简介    5
（二）贝贝网商业模式状况    5
（三）贝贝网商业模式的优势    7
（三）贝贝网未来发展趋势    7
四、贝贝网电子商务商业模式存在的问题分析    7
（一）缺少线下门店    7
（二）品牌建设存在缺陷    8
（三）售后服务薄弱    9
五、贝贝网电商平台提升竞争力的策略    9
（一）引入合伙人开辟线下门店    9
（二）加强公司品牌建设    10
（三）升级产业模式—注重消费者体验    11
六、研究结论    13
参考文献    14