浅析出境旅游市场开发存在的问题及对策分析

浅析出境旅游市场开发存在的问题及对策分析-以广之旅俄罗斯旅游市场为例(论文8000字)
摘要
当今旅游业已成为经济稳定发展的重要因素之一，对世界上许多国家的经济发展都有着很重要的影响，旅游业逐渐受到各个主要国家的重视。俄罗斯人文旅游资源和自然旅游资源丰富，但俄罗斯旅游市场还是处于刚刚发展的阶段，存在许多限制发展问题有待解决。本文以俄罗斯旅游市场为例进行研究，分别从政治、经济、思想文化三个方面阐述了俄罗斯旅游市场开发的现状，总结出俄罗斯旅游市场开发存在的问题，针对问题提出相应的创新的应对对策，最后总结了当今旅游市场开发的发展情况与前景。
关键词：出境旅游；市场；开发；问题；对策

Abstract
Today's tourism industry has become one of the important factors for the stable development of the economy. It has a very important impact on the economic development of many countries in the world. The tourism industry has gradually received the attention of all major countries. Russia's humanistic tourism resources and natural tourism resources are abundant, but the Russian tourism market is still at a stage of development. There are many problems that need to be solved in development. This article takes the Russian tourism market as an example to study, separately expounding the status quo of Russia's tourism market development from three aspects: politics, economy, ideology and culture, summarizing the problems existing in the development of Russian tourism market, and proposing corresponding innovative countermeasures for the problems. Finally, it summarizes the development and prospects of today's tourism market development.
Key Words:Outbound tourism; Market; Development; Problems;

目 录
摘要    I
Abstract    II
目 录    III
1引言    1
1.1 研究背景和意义    1
1.2 国内外研究状况    1
1.2.1 国外研究状况    1
1.2.2 国内研究状况    2
1.3 相关概念的界定    2
1.3.1 对旅游市场的界定    2
1.3.2 对旅游市场开发的界定    3
2 俄罗斯旅游市场开发的现状    3
2.1 总体现状    3
2.1.1 政治方面    3
2.1.2 经济方面    4
2.1.3 思想文化方面    4
3 俄罗斯旅游市场开发存在的问题分析    5
3.1 旅游产品单调    5
3.2 旅游企业操作不规范    5
3.3 旅游价格不菲    5
3.4 存在政策和认识上的误区    6
4 俄罗斯旅游市场开发的建议    6
4.1 突出俄色特色，打造俄式品牌    6
4.2 整顿、规范俄罗斯旅游市场    7
4.3 适当的政策扶持    7
5 结语    7
参考文献    9
致谢    10