网络营销在欧和家具公司的应用策略研究

网络营销在欧和家具公司的应用策略研究(任务书,开题报告,论文8500字)
摘 要：随着电子商务时代的变化，互联网的普及应用，家具的传统卖场陷入了低迷的现状，面临着升级、扩张和改变的新卖场格局的巨大挑战。网络营销作为一种全新的营销理念，具有很强的实践性，它的发展速度是空前未有的。随着我国经济发展的国际化、规模化，市场进一步的对外开放，会更容易受到国际市场开放的冲击。网络营销将会成为市场的主旋律，开拓新市场，迈向家具网络营销新时代。
关键词：电子商务；网络营销；欧和家具；应用策略

Abstract: with the change of e-commerce era, the popularity of Internet applications, the traditional furniture store into a downturn in the current situation, faced with the upgrade, expansion and change the new store pattern of the huge challenge. Network marketing as a new marketing concept, has a strong practical, its development speed is unprecedented. With the internationalization of China's economic development, the scale of the market further opening up, it will be more vulnerable to the impact of the opening of the international market. Network marketing will become the main theme of the market, open up new markets, into a new era of furniture network marketing.
Key words: electronic commerce; network marketing; Europe and furniture; application strategy