西安市共享单车的管理现状及对策研究

西安市共享单车的管理现状及对策研究(论文12000字)
摘要：随着人们生活水平的提高，现代科技文化不断发展，城市人口剧增，交通拥堵以及环境污染问题也越来越被人们重视，因而这些问题的解决成为燃眉之急，人们希望出行不再拥堵，高峰期城市内道路不会瘫痪。西安市共享单车的出现在在一定程度上有效的减轻了此类问题的严重性，同时舒缓了城市内部的高峰期交通拥堵的状况也使得西安市城市形象提升，这也是共享单车如此受人们追捧的一大要素。其第二要素为，共享单车的出现有效的解决了人们“最后一公里”的出行问题，即当私家车、公共汽车、无法实现人们近距离出行问题的时候，自行车成为这种情况下人们出行的首先选方式。第三，使用一辆共享单车的操作方法简便，用户可以通过微信或第三方应用软件在交付一定数额押金后，便可以获得单车的使用权，扫码之后会获得相应的解锁密码得以开锁，从而选取就近的骑行车辆。用户在骑行结束后则通过同样的方式在相应的单车停放点归还单车，费用在每30分钟0.1到1元之间不等，其方便快捷，低成本的优势显而易见。然而与此同时，随之又出现新的一系列问题有待解决，譬如：单车随地停放影响城市风貌，管理混乱、投入的车辆被故意毁坏、投入企业资金入不敷出等等。
关键词：共享单车  管理  建议
 
Study on the management status and countermeasures of sharing bicycles in xi 'an city.
Abstract：With the improvement of people's living standard, the development of modern science and technology culture, urban population, traffic congestion and environmental pollution problem is becoming more and more attention by people, thus the solution of these problems become the urgent need, people want to travel no longer congestion, peak of city roads not paralysis.Xi 'an Shared bike in to a certain extent, effectively reduce the seriousness of this problem, and relieve the urban internal peak hour traffic congestion situation also makes xi "an city image promotion, this is also Shared a key factors to bicycles are so popular with people.The second element is that the occurrence of Shared cycling effectively solve the people "the last kilometer" travel problems, i.e. when there is no private cars, buses, people close the issue of travel, bicycle to become this kind of circumstance how people travel first choice.Third, the use of a Shared cycling operation method is simple, the user can through WeChat or third-party applications after the delivery of a certain amount of the deposit, you can get a bike right after sweeping code will get the corresponding unlock password to unlock, to choose the nearest ride vehicle.Users at the end of the ride is in the same way in the corresponding bicycle parking bays for the return of the bike costs in every 30 minutes ranged between 0.1 to 1 yuan, its fast and convenient, low cost advantage is obvious.At the same time, however, and the emergence of a new series of problems to be solved, such as: bicycle to park anywhere influence urban style and features, management confusion, investment vehicles were deliberately destroyed, investment enterprise funds to make ends meet, and so on.


Keywords：Sharing a bike   management   advice

目录
摘要    I
Abstract    II
1  绪论    1
1.1选题背景    1
1.2研究目的与意义    1
1.2.1研究目的    1
1.2.2研究意义    2
1.3研究方法与思路    2
1.3.1研究方法    2
1.3.2研究思路    2
2  西安市共享单车的现状分析    3
2.1宏观环境分析    3
2.1.1政治法律环境分析    3
2.1.2经济文化环境分析    4
2.1.3社会文化环境分析    4
2.1.4科技环境分析    5
2.2微观环境分析    6
2.2.1竞争者分析    7
2.2.2消费者分析    10
2.2.3企业自身状况    11
3  西安市共享单车的存在问题    12
3.1管理混乱问题
3.1.1共享单车数量激增使其无序停放    13
3.1.2使用者行为无法规范    14
3.2设备系统不够完善    15
3.3盈利模式孱弱    16
3.4单车使用受地域和气候的影响较大    17
4  西安市共享单车的对策研究及建议    18
4.1政府完善相关制度    19
4.2企业优化基础系统    20
4.3寻找更多盈利点    21
4.4加大科技投入与便利性    22
5  总结语    23
参考文献    25
致  谢    26