天房发展有限公司投资效率分析

天房发展有限公司投资效率分析(论文17000字)
摘    要
企业价值从根本上取决于企业的投资行为，投资行为是否具有效率直接影响到企业价值能否最大化。随着房地产业的不断发展，房地产上市公司越来越多，行业竞争日趋激烈，房地产企业要面对不断变化的市场需求和宏观调控政策，企业提高自身投资效率非常必要与迫切。对于天津市房地产企业面对未来充满的不确定性，如何把握未来发展的基本规律，关注发展过程中存在的问题和隐患，提高投资效率已成为重要任务。因此以天房发展有限公司为例，探讨该公司的投资效率，对影响项目投资风险进行估计与分析，提出降低项目投资风险的策略，提高投资决策的可靠度。文章首先介绍了企业投资效率相关理论概念，为天房发展有限公司投资效率分析奠定基础，其次针对天房发展有限公司投资效率进行分析，根据天房发展有限公司投资布局、投资规模、投资结构了解公司投资效率，在此基础上，针对天房发展有限公司投资效率的风险影响因素进行探讨，指出公司投资资金来源不足，投资管理水平较低，缺乏有效的投资风险控制手段的问题，最后提出提高天房发展有限公司投资效率的对策。

关键词：天津；房地产企业；投资效率
ABSTRACT

The enterprise value fundamentally depends on the enterprise's investment behavior. The efficiency of the investment behavior directly affects whether the enterprise value can be maximized. With the continuous development of the real estate industry, there are more and more real estate listed companies and the industry competition is becoming increasingly fierce. Real estate companies must face ever-changing market demands and macro-control policies, and it is necessary and urgent for enterprises to increase their own investment efficiency. For real estate companies in Tianjin face the uncertainty of the future, how to grasp the basic laws of future development, attention to the problems and hidden dangers in the development process, improve investment efficiency has become an important task. Therefore, taking Tianfang Development Co., Ltd. as an example to discuss the company's investment efficiency, the impact of project investment risk is estimated and analyzed, put forward strategies to reduce project investment risk, and improve the reliability of investment decisions. The article first introduces the theoretical concepts related enterprises to invest in efficiency, as the Kaaba Development Co. investment efficiency analysis to lay the foundation, secondly analyzed for the Kaaba Development Co. investment efficiency, according to the Kaaba Development Co., Ltd. for investment, the scale of investment, the investment structure to understand investment efficiency, on this basis, to explore the Kaaba for the development of risk factors Ltd. efficiency of investment, pointed out that lack of investment funding, investment management level is low, the lack of effective means of investment risk control problem, and finally proposed to increase Tianfang Development Co., Ltd. investment efficiency measures.

Key words: Tianjin; Real Estate Company; Investment Efficiency

目  录
摘    要    I
ABSTRACT    II
前言    1
一、企业投资效率概述    1
（一）投资    1
1.投资内涵    1
2.投资分类    1
3.投资的意义    2
（二）投资效率    2
1.投资效率内涵    2
2.投资效率构成    3
二、天房发展有限公司投资效率分析    4
（一）天房发展有限公司简介    4
（二）天房发展有限公司投资效率分析    4
1.天房发展有限公司投资布局    4
2.天房发展有限公司投资规模    5
3.天房发展有限公司投资结构    6
三、影响天房发展有限公司投资效率的风险因素    7
（一）投资资金来源不足    7
1.资金筹集结构不科学    7
2.资金筹集渠道狭窄    7
（二）投资管理水平较低    9
1.缺乏长远的投资规划    9
2.缺乏专业的投资人才    10
（三）缺乏有效的投资风险控制手段    10
1.投资风险意识较为薄弱    10
2.投资风险管理手段单一    11
四、提高天房发展有限公司投资效率的对策    13
（一）补充投资资金来源    13
1.优化资金筹集结构    13
2.扩大资金筹集渠道    13
（二）提高投资管理水平    14
1.制定长远的投资规划    14
2.加强专业的投资人才培养    15
（三）采取有效的投资风险控制手段    16
1.强化投资风险意识    16
2.丰富投资风险管理手段    17
结    论    18
致    谢    19
参考文献    20
附    录    21