建湖中老年艺术市场的开发与研究

建湖中老年艺术市场的开发与研究(4700字)
摘    要
随着经济的高速发展，我们国家随着退休老人的增多，老年社会步伐明显加快，已经步入了老年社会，老年人越来越多，如何为老年人带来科学、文明、健康、阳光的活动是一个十分现实与紧迫的问题，老年活动作为老年人娱乐养生修性的一种形式，深受老人们的喜爱，渗透到社会各个层面，推动了老年艺术市场的发展。现在，电视栏目上常常出现老年人的一些节目，例如当年春晚的《俏夕阳》深入人心。社区老年活动中心、老年大学是与时俱进的产物，是市场发展的必然要求，是老年人晚年幸福的保障，我们要按照“三个代表”和科学发展观的教导，将老年活动中心、老年大学规划好、建设好、真正的代表老年人的利益，把实事办好。通过对江苏省盐城市建湖县老年大学中的老年人艺术活动进行分析，从目前社会的消费背景与文化价值反思两个角度，为老年人艺术市场的开发与研究建立提出具有可行性的发展思路与对策。同时也为老年人艺术市场发展之路提供新视野，新参考。

关键词：老年人  文化  开发
 

Abstract
With the rapid economic development of our country with the increase in the retirement of the elderly, significantly speeding up the aging society , has entered the aging society , the elderly , more and more elderly people how to bring science, culture , health, sunshine activity is a very real and pressing problems , elderly activity as a form of entertainment regimen repair of older , deeply loved old people , permeated all levels of society , and promote the development of the old art market . Now , there are often some of the older programs on TV programs , such as the year the Spring Festival , "Pretty sunset " popular. Community center for senior citizens , old university is a product of the times , is the inevitable requirement of market development, the elderly happy old age security, we should follow the "Three Represents " and the scientific concept of development to teach the elderly activity center , old university planned to build a good , true to represent the interests of the elderly, the solid and good . By Yancheng, Jiangsu Jianhu old university arts activities in the elderly are analyzed from the current consumption of the value of social and cultural background of the two angles of reflection for the development and study of older art market has established the feasibility of proposed development ideas and Countermeasures . It also provides a new vision, a new reference for the development of the road older art market .

Key words: Older people, culture, development 

目  录
引言    3
一、建湖县中老年大学的现状    3
二、当地市场存在问题的分析    4
（一）建湖县中老年大学调查    4
（二）建湖县文化馆群文部调查    4
三、加强中老年文化产业的品牌建设和推广    6
（一）打造一个中老年人文化产业的品牌，寻求创新    6
（二）在产业的开发上要有创新，并且争做“领头人”不随大流！    6
（三）合理开发我们的产业链，加大品牌推广    7
结语    8
参考文献    9