金泰高尔夫球场的经营现状与对策分析

金泰高尔夫球场的经营现状与对策分析(论文6100字)
摘要：高尔夫和足球都是世界上非常受欢迎体育运动，当然和足球运动不一样的地方在于，高尔夫这一项运动主要针对的社会的中上层人士，具有一定的商业性和高雅性。我国自从上世纪八十年代开始引入高尔夫球这项运动之后，大量的高尔夫球场开始涌入，金泰高尔夫球场就是在的时代背景之下建立和发展起来的。由于我国的社会经济发展水平和西方发达国家还有一定的差距，在高尔夫球运动的推广时，主要针对的是高端商务人群或者是处于上层的中产阶级。这样的话，在很大程度上就没有办法做到该项运动的普及。本文将结合金泰高尔夫球场的实际情况和球场本身所处的位置，在充分分析目前球场的经营现状的前提下，根据球场目前的发展状况提出自己的建议和意见，助力金泰高尔夫球场的长运可持续发展

关键词：金泰高尔夫球场 经营现状 对策分析

Abstract: Golf and football are to one of the world's most popular sport, of course and football is not the same place is that golf this campaign aimed at the society of middle - and upper class people, with certain commercial and elegance. In China since the eighties of the last century began to introduce golf this sport, a lot of golf courses into the beginning of Jintai golf course is in the background of establishment and development. Because of China's social and economic development level and the western developed countries have a certain gap, in the promotion of golf, mainly for high-end business people or in the upper middle class. This way, to a large extent, there is no way to do the popularity of the sport. This paper will combine Jintai golf course and the actual situation of the court itself, in the full analysis of the current operating status of the court under the premise, according to the court, the current state of development put forward his own suggestions and opinions and help Jintai golf course long transport sustainable development

Key words: Kim golf course; management situation; countermeasure analysis

目  录
摘要：    1
关键词：    1
1 引言    1
2 今泰高尔夫球场的位置和现状介绍    2
2.1 营口市鲅鱼圈区的相关情况    2
2.2 今泰高尔夫球场的相关情况    2
3  金泰高尔夫球场经营面临的主要问题    3
3 . 1 高尔夫球运动定位不准确    3
3 . 2 在现有经营模式中缺乏对成本的控制    3
4 改变经营现状和水平的办法    4
4 . 1 正确定位高尔夫球运动    4
4 . 2 重视高尔夫球场地设施的多元化经营和整合经营    4
4 . 3 树立正确的投资管理理念、组建专业的管理团队    5
5   结语    6
致谢    7
参考文献    8