深圳市外运物流企业的发展战略研究

深圳市外运物流企业的发展战略研究(14500字)
摘 要：随着我国国民经济持续、健康、快速的发展，我国社会物流需求出现持续高速增长的局面。虽然我国的第三方物流还处于起步阶段，但是也随着我国对外贸易的快速增长而发展迅速，并且市场潜力巨大。自我国加入WTO后，根据中国对服务贸易方面作出的承诺，我国的物流市场将全面开放。本文首先从分析发展战略的基本理论、企业发展战略的选择和企业竞争战略的选择入手，接着对国内外物流业的发展现状进行分析，并以深圳市中外运物流公司为研究对象，运用SWOT分析法等知识，通过分析其公司的经营现状和其所处的外部经济环境，结合当前经济环境下外运物流企业发展中存在的主要问题，然后对深圳市外运物流企业的发展战略的制定提出相关建议。
关键词：第三方物流；发展战略；SWOT分析

Study on development strategy of Shenzhen's shipments logistics enterprises
Abstract：With China's national economy continuous, healthy and rapid development, our country social logistics demand appears sustainable growth situation. Although our country's third party logistics is still in the initial stage, but also with the rapid growth of China's foreign trade and development is rapid, and the market has great potential. Since China's accession to the WTO, China on trade in services, according to the commitment, our logistics market will be fully open. This article begins with the analysis of the development strategy of basic theory, the choice and enterprise development strategy of the enterprise competition strategy, and then choose to domestic and international logistics industry development situation analysis, and generated logistics company in Shenzhen as the research object, using Swot analysis method, through the analysis of the knowledge of the company's management present situation and its located external economic environment, and combining the current economic environment sinotrans logistics enterprises are facing challenges and opportunities and economic crises to sinotrans logistics enterprises in Shenzhen, and then the influence of sinotrans logistics enterprise development strategy planning related Suggestions.
Key words：Third Party Logistics；Development strategy；Swot  analysis

研究目的
通过对深圳市外运物流企业的发展战略研究，为外运物流企业在竞争激烈的市场经济中谋求更好更快的发展。