汽车销售技法分析(4S店的汽车销售策略)

汽车销售技法分析(4S店的汽车销售策略)(含选题审批表,任务书,开题报告,中期检查表,毕业论文16900字)
摘要：中国的汽车市场正值高速成长期，市场的前景无疑令人心动。随着汽车销售行业竞争的加剧和国内汽车消费者的日益成熟，从事汽车销售业务的人员越来越多，从而使得汽车销售工作的难度也越来越大，对汽车行业人才的要求也越来越高。汽车销售是汽车生产之后的重要环节，对汽车销售人员的要求以及在汽车销售中技法的运用对汽车的成功销售十分关键。
本文针对汽车销售人员在销售过程中遇到的各种情景，有针对性地介绍了各种销售方法和技巧。包括汽车销售的基本流程技法、电话交谈的技法、销售的跟踪及跟踪的技巧、销售中应对客户的技法和自己在4S店的销售实习所学习到的销售经验和技巧。
关键词：汽车销售；销售顾问；销售技法

The Analysis of the Vehicle Sales Skills
(Oriental Science ＆Technology College of Hunan Agricultural University, Changsha 410128)
Abstract: The automobile market is on its high-speed growing period, and there is no doubt that the prospect of the market makes people heartbeat.  with the intensified competition of the car sales business and the increasingly mature our customers growing to be, there are an ascending number of the sales business man, accordingly the difficulty of the car sales are bigger, the requirement for the automotive industry talents are stricter. Car sale is a major link after the manufacturing. The talent of the sales people and the skills they use are vital to the successful sales. This essay especially introduces several kinds of sales methods and skills under some circumstances of the sales process.  It includes some basic process skill, telephone conversation skills, the track of sales and skills, the method of coping with customers, some sales experience and skills I have learned from my own sales internship period.         Keywords: automobile sales; sales counselor; sales skills