太平人寿某分公司营销策略研究
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太平人寿某分公司营销策略研究(20000字)
摘 要：本文从营销管理的角度出发，在分析了目前公司所处的外部环境和内部环境，确定了太平人寿郴州分公司的发展策略和发展目标。根据本地区消费者的特点进行了市场细分，在分析公司自身情况和各个细分市场的市场潜力后，选择了目标市场，并对公司形象和产品进行了定位。在此基础上，提出了完整的市场营销组合策略，从目标市场、险种、价格、营销渠道和促销五个方面提出了具体的实施意见和建议。希望通过这次研究，能为太平人寿郴州分公司营销提供帮助。
关键词：人寿保险 营销 策略
Peace Life Chen Zhou Branch Marketing Strategy Research
Abstract :This paper, from marketing management point of view, in the analysis of the current company locates the internal environment and external environment of the peace life, determines the development strategy of Chen Zhou branch and development goals. According to the characteristics of the region on the consumer market segment, by analyzing the company itself and the market potential of each segment market, select the target market, and the company's image and product positioning. Based on this, puts forward the complete market marketing mix strategy, from target market, coverage, price, marketing channels and promotion puts forward five specific implementation opinions and Suggestions. Hope that through this research for peace life Chen Zhou branch, marketing to offer help.
Keywords: life insurance marketing strategy