网盛科技信息平台的网络营销分析

网盛科技信息平台的网络营销分析(任务书,论文17000字)
摘  要
随着互联网技术的普及，全球已经进入了电子商务的时代，这将对人类的生产和生活、社会资源和自然资源的流通、以及各类产品的生产，供销和服务都起着很重要的影响。随着互联网的普及，众多的企业都会开展一些基于本企业网站的网络宣传活动，其主旨在于宣传本公司的企业文化，以及推销本企业的部分产品。并且，只有在建立了公司网站的前提下，这些企业才能够让自己在经济全球化的企业海洋里有自己的一片立足之地。
本文从信息平台的网络营销为切入点，采用文献分析和案例分析相结合的研究手段，意图从信息平台的网络营销中存在的问题入手，针对这些问题提出可行性的解决方案，并且以网盛科技有限公司的信息平台推广策略的分析作为案例，通过对比分析，得出信息平台推广策略的正确方案，以期待能从根本上来对信息平台的网络营销提出合理化的建议。
关键词： 信息平台 网络营销 网络推广手段

Wangsheng’s Information Platform of Network Marketing Analysis
ABSTRACT
With the progress of human thought, innovation and technology, information technology is the rapid development of economic globalization is the trend. With the popularity of Internet technology, the world has entered the era of e-commerce, which will human production and life, the flow of social and natural resources, as well as various types of production, supply and marketing and service plays a very important influence . From the beginning of the seventies of the last century, human social structure information from the industry platform to platform, which not only represents the information platform for the successful development, but also represents human science and technology through a new milestone. On the current situation, the network information platform has become mainstream. Because with the popularity of the Internet, many companies will carry out some promotional activities of the enterprise network website based on their main purpose is to publicize the company's corporate culture, as well as selling some of the products of this enterprise. And, only in the premise of the establishment of the company web site, these companies will be able to make their own business in the economic globalization have their own piece of the ocean foothold. However, for some small and medium enterprises, the ability of the corporate Web site to promote the network is indeed difficult. When consumers are interested in trading goods on the network, the choice of the site, facing hundreds of millions of corporate Web site, consumers tend to choose those well-known corporate website, so the vast majority of consumers are able to click Browse Those SMEs website, and commodity trading, the probability is extremely small. Information platform is the perfect solution to this problem, the information platform by collecting information, products, data companies to provide for the needs of the consumer, so not only have to protect the safety, but also improve the efficiency of transactions, the conduct information platform called internet marketing. However, the actual situation is that the effect of network marketing platform is not particularly desirable. In this paper, the information platform of network marketing as a starting point, the use of literature analysis and case study analysis means combining intent existed from the information network platform marketing problems, we propose practical solutions to these problems, in order to fundamentally looking up proposals to rationalize the information platform for internet marketing.

Keywords: Information Platform; Network Marketing; Network Promotional Tools
 

目录
摘  要    I
ABSTRACT    II
第一章  引    言    1
  1.1 研究的背景意义    1
    1.1.1 研究的背景    1
    1.1.2 研究的意义    2
  1.2研究的内容及方法    3
    1.2.1 研究的内容    3
    1.2.2 采取的研究方法    4
第二章  文献综述    6
  2.1　信息平台的概况    6
    2.1.1 建立在信息平台上的网络营销    6
    2.1.2 信息平台的作用    6
    2.1.3 信息平台运营核心技术的组成    7
    2.1.4 信息平台的优势    8
  2.2 国外信息平台的营销分析    8
    2.2.1 国外信息平台的发展情况已经达到了相当高的水平    8
    2.2.2 国外信息平台更趋向于企业的集约化    8
    2.2.3 绿色的信息平台将成为主流    9
  2.3 国内信息平台的营销分析    9
    2.3.1 信息平台的观念比较薄弱、人才比较匮乏    9
    2.3.2 信息平台的基础设施较为落后    9
    2.3.3 信息平台的信息化程度较低    10
    2.3.4 信息化服务水平较低，综合调和能力比较差    10
  2.4 评述    10
第三章  信息平台的网络营销现状    12
  3.1 国内信息平台相对落后    12
    3.1.1 信息平台的观念比较薄弱，相关的人才比较匮乏    13
    3.1.2 信息平台的基础设施较为落后    13
    3.1.3 信息平台的信息化程度较低    13
    3.1.4 信息化服务水平较低，综合调和能力比较差    13
  3.2 信息平台的普及化程度较低    14
  3.3 对信息平台进行网络营销手段的缺陷    14
    3.3.1 搜索引擎（SEO）    14
    3.3.2 电子邮件营销    16
    3.3.3 即时通讯营销    16
    3.3.4 论坛营销    16
  3.4、CRM技术的不够全面    16
第四章  信息平台网络营销策略    18
  4.1针对国内信息平台相对落后    18
    4.1.1 技术方面    18
    4.1.2 专业技术人员的空缺方面    19
  4.2针对信息平台的普及化程度较低    19
  4.3针对信息平台进行网络营销手段的缺陷    20
    4.3.1 了解网络营销的手段    20
    4.3.2 网络营销时应注意的方面    20
  4.4针对CRM（客户关系管理）技术的不够全面    21
    4.4.1 对CRM有清楚的认识    21
    4.4.2注重流程的改进    21
    4.4.3 关注数据的质量，重视CRM选型    21
第五章  案例分析：网盛科技信息平台的网络营销    22
  5.1 公司概况    22
  5.2 网盛信息平台的组建    22
  5.3 网盛科技对其信息平台的网络营销    23
  5.4 网盛科技后期的维护和新员工的吸纳    24
  5.5 案例总结    25
结束语    26
参考文献    27
致谢    29