“BECHEROVKA”产品购物网站的设计与实现(论文)

“BECHEROVKA”产品购物网站的设计与实现(论文)(17000字)
摘   要
随着Internet国际互联网的发展，越来越多的企业开始建造自己的网站。基于Internet的信息服务，商务服务已经成为现代企业一项不可缺少的内容。很多企业都已不满足于建立一个简单的仅仅能够发布信息的静态网站。现代企业需要的是一个功能强大的，能提供完善的电子商务服务的动态商务网站。
冰爵是由捷克温泉城卡罗维发利的温泉水和25种草药加工制作而成，它的传统可以追溯到200年前，直到今天，冰爵仍然严格遵循最初的秘方配制。世界上只有两个人知道此配方。历史上来到卡罗维发利并品尝冰爵的名人包括卡尔.马克思、歌德、莫扎特、加加林、弗朗兹.约瑟夫、康纳利等等。
如今这个酒已经来到了中国，首先要给冰爵做一个产品的定位，它的定位是高档酒类，在高档酒类中比较成功的例子有很多我们可以借鉴的，比如说：五粮液集团在拥有完备的线下销售网络的基础上，完善销售渠道，新增服务功能，让消费者全方位来源华夏酒报地体验和购买优质的五粮液产品，适时地推出了它的电子商务平台——“五粮液在线”，确定了高端白酒的代表五粮液酒在互联网消费领域的旗帜性地位，这是五粮液集团在高端白酒的电子商务方面迈出的第一步。
网络买卖奢侈品正在成为一种重要的风潮，生产和营销奢侈品的企业也越来越重视产品在互联网上的位置和形象。冰爵的竞争对象是高档酒类，中国人眼中的高档就是有一定的影响力，一定的声望的，在酒类行业里已经有很多的知名品牌在网上做了大量的宣传和销售，但是都不是专业的倾向于网络销售的，我们要吸取经验和不足，所以在宣传和销售中要更加突出它的品质和包装，在高档酒的网络销售网站中，国内的市场还是有很大的发展前景的，而且网络竞争相对较弱，所以抓住网络销售是至关重要的。
新的生活方式，新的潮流的中产阶级已成为消费主流，他们激情工作，尽情玩乐，喜欢社交、重情重义，喜欢接受新事物，有远大理想和抱负，财富和精神同等重要。BECHEROVKA正迎合了这些刚开始人生创业和奋斗的人士，给不断的挑战自我和想更高的目标出发的品牌形象。“敢于奋斗，实现梦想”这就是BECHEROVKA树立的品牌精神，追逐梦想和目标的坚决态度。
目前已有的在线开发工具CSS、Web Developer Extension、JAVAScript等。最终要的方式也就是链接的权重问题。
与许多新兴学科一样，“网络营销”同样也没有一个公认的、完善的定义。广义地说，凡是以互联网为主要手段进行的、为达到一定营销目标的营销活动，都可称之为网络营销（或叫网上营销），也就是说，网络营销贯穿于企业开展网上经营的整个过程，包括信息发布、信息收集，到开展网上交易为主的电子商务阶段，网络营销一直都是一项重要内容。
对于网络营销的认识，一些学者或网络营销从业人员对网络营销的研究和理解往往侧重某些不同的方面：有些偏重网络本身的技术实现手段；有些注重网站的推广技巧；也有些人将网络营销等同于网上直销；还有一些把新兴的电子商务企业的网上销售模式也归入网络营销的范畴。
关于网络营销的理论和方法，国内已经出版一些专著，专业报刊上发表的文章也不少，更多资料出现在互联网相关的网站上。综观现有各种观点，都没有形成一个完整的体系。面对大量信息，反而给人们造成这样一种只见树木不见森林的感觉。
目前高档酒类的销售模式都是很多大企业，大饭店还有烟酒行等等，所以他们的进货渠道也是很单一的，网上销售应该说在这个行业里还是已经比较新鲜的方式，很多企业不愿意去发展网络业务，因为他们的客户群比较固定，所以我们应该利用网络销售的方式打破地区封锁，促成全国酒类市场统一，全面推行酒类市场准入制度，推进流通现代化，弱化多元经营，推行专注化战略以高新技术提升企业效益、降低运营成本。这就必须用到网络销售这一个必不可少的重要环节，所以作为一个新进入中国市场的高档酒类来说，通过网上销售也是一个快而有效的方法。
通过这次的毕业设计，我了解了目前流行的动态商务网站的构成和运作原理，掌握了用asp构建动态网站的相关知识和技术原理，锻炼了自己的动手实践能力。更重要的是，通过这次的毕业设计，我培养出了刻苦钻研的学习精神和严肃认真的学习态度，这对我以后的学习和工作有很大的益处。

关键词：互联网； asp; 电子商务； BECHEROVKA; 商务网站；

Abstract  
With the Internet development of the Internet, more and more enterprises begin to build their own website. Internet-based information services, business services has become an indispensable modern enterprise content. Many companies have been satisfied with just a simple static site to release information. Modern enterprises need is a powerful, able to provide e-commerce services, dynamic business website.
    Ice Jazz Hot Springs by the Czech Karlovy Vary spa water and 25 species of herbs, its fabrication, its tradition can be traced back 200 years ago, until today, ice Jazz still strictly follow the original recipe preparation. There is only two people know the recipe. History came to Karlovy Vary and enjoy ice Jazz celebrities, including Karl. Marx, Goethe, Mozart, Gagarin, Franz. Joseph, Connery, etc..
    Today, this wine has arrived in China, first of all to give ice Jazz make a product positioning, its orientation is high alcohol, high-end wines in the more successful a lot we can learn from, for example: Wuliangye Group has complete line based on the distribution network, improve distribution channels, new services, comprehensive source of Chinese wine consumers to experience and purchase reports Wuliangye product quality, timely launch of its e-commerce platform - "Wuliangye On-line "to determine the representatives of high-end liquor Wuliangye Liquor consumption in the field of Internet banner position, which is high-end liquor Wuliangye Group in the first step towards e-commerce.
    Internet sale of luxury goods is becoming an important trend, production and marketing of luxury goods companies are more and more attention to the location of products on the Internet and image. Ice Jazz is competing with the high-end wines, high-end eyes of the Chinese influence is to a certain extent, a certain reputation, in the wine industry has a lot of well-known brands on the Internet has done a lot of publicity and sales, but are not tend to network marketing professional, we should learn from experience and less, so sales should be more publicity and highlight its quality and packaging, in the end liquor sales network site, the domestic market still has great prospects , and network competition is relatively weak, so take Internet sales is essential.
    New way of life, the new trend of middle-class consumption has become mainstream, they are passionate work, enjoy having fun, like social life, the sentiments re-righteousness, like the acceptance of new things, there are lofty ideals and aspirations, wealth and spirit are equally important. BECHEROVKA are beginning to meet these business life and struggle of the people, to constantly challenge ourselves to higher goals and objectives and brand image. "Dare to struggle, to achieve a dream" This is BECHEROVKA establish the brand spirit, chasing dreams and goals of the firm attitude.
At present, online development tools CSS, Web Developer Extension, JAVAScript and so on. Is the ultimate way to link to the weight problem.
    Like many emerging disciplines, "network marketing" also does not have a recognized, well-defined. Broadly speaking, all the Internet as the main means, and to reach a certain marketing goal of the marketing activities can be called network marketing (or called network marketing), that is, network marketing online business carried out throughout the entire enterprise process, including information dissemination, information collection, to carry out online transaction based e-commerce phase, network marketing has always been an important part.
    Understanding of network marketing, some scholars or practitioners on the network marketing network Yingxiao the study and understanding tend to focus some different aspects: some emphasis on the network itself Jishu achieve Shouduan; some Zhuchong Web promotions Jiqiao; Ye Ren will be some network marketing equivalent to on-line direct marketing; there are the emerging e-commerce business online network marketing sales model is also included in the scope.
    On the theory and method of network marketing, has published a number of national monographs, articles published in professional journals are also a lot more information in Internet-related sites. Looking at the existing points of view, do not form a complete system. The face of large amounts of information, but to the people led to a feeling of wood for the trees.
    Present high-end wine sales model are many large enterprises, large hotels are tobacco and alcohol, etc. OK, so their supply channel and is also a single, online sales should be said that this industry still has a relatively new approach, many companies willing to develop network services, because their customer base more fixed, so we should Li Yong Fang Shi Net Sales break regional blockade led to liquor market unity, the full implementation Jiulei market access system to modernize commodity circulation, weakening Duoyuanjingying the implementation strategy to focus on high technology to enhance business efficiency, reduce operating costs. This must use a network of sales that the essential part, so as to enter the Chinese market a new premium liquor for sale through the Internet is a fast and effective method.
    With this graduation, I understand the dynamics of current popular commercial Web site structure and principle of operation, control building dynamic websites using asp relevant knowledge and technical principles, tempered his hands-on practical ability. More importantly, through this graduation project, I had assiduously cultivated the spirit of learning and serious learning attitude, which I study and work after a great benefit.

Keywords: Internet; asp; e-commerce; BECHEROVKA; business website;